RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.
EMOTIONAL AND RATIONAL MEASUREMENT: We approach research
Full Service
Qualitative Consultant
Qualitative Research
Consulting
Full Service
Qualitative Consultant
Deep strategic experience
Empathy-driven moderating
Creative storytelling
Insights -> brand action
Really nice, smart pple!
Discrete Choice Modeling
Choice-based Segmentation
Applied Ethnography
Behavioral Science
Psychoanalytics
New York, New York, United States
TORONTO, Ontario, Canada
Full Service Qualitative Market Research
Qualitative Services - Moderators
Business Issue: Brand / product / service launch
Advertising Research
Advertising Communication Strategy Research
Alcoholic Beverages [market sector expertise]
Casinos & Gambling [market sector expertise]
Healthcare & Medical [market sector expertise]
Packaged Goods [market sector expertise]
Market Simulation & Modeling