Starlight Analytics vs Touchstone Research, Inc.

Starlight Analytics

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Touchstone Research, Inc.

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Company details

Description

Smarter Insights for Sustainable Brand Growth

Navigate your market with confidence. Starlight Analytics delivers data-driven consumer and market insights for sustainable brand growth.

Finding growth opportunities in a hypercompetitive mark

Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie

Type of company

Quantitative Research
Qualitative Research
Data & Analytics

Qualitative Research
Quantitative Research
Full Service

Top benefits

Deep Industry Expertise
Practical and Usable Insights
Alternative Data Sources
Quick Turnaround Times
100% US-based Staff

Youth, Gen Z & Family Experts
In-House Recruitment & Vetting
Proprietary Research Tech
SOC 2 cert & COPPA compliant
Global Research, 60+ Markets

Location

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New Haven, Connecticut, United States

Market Research Specialties

Packaging Testing
Price & Pricing Research
Apparel & Clothing [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]

Full Service Market Research
Insight Communities (MROC)
Online Surveys
Recruiting for Focus Groups
Market Research with Children

Features and attributes

AI-Enhanced Moderation

AI-Powered Trend Detection

Advanced Analytics

Advanced Video Analytics

Analysis of Owned Content

Asynchronous platform

Audience/Influencer Analytics

BI & Data Visualization

Behavioral capabilities

Brand Advocacy Communities

Brand management

Brand monitoring

Collaboration & Storytelling

Competitive Insights

Conversational Surveys

Custom tracking surveys

Customer Support Communities

Customizable Dashboards

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image and Video Monitoring

Image identification

Insight Communities

Live Forums and Chats

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Mobile-First

Multisource data integration

Natural language queries

Normative database

Omnibus brand tracking

Omnichannel

Panel / Panel management

Physical product testing

Physical store

Product analytics

Proprietary data

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Social Media & Web Analytics

Social Media Management

Social Media Monitoring

Survey Analysis

Synchronous platform

Synthetic Data & Participants

Transcription quality

Unmoderated testing tools

VR / AR

Visual analysis tools

Web usability testing