The Farnsworth Group vs decision point
Company details
Description
Full-service qualitative and quantitative custom research firm serving manufacturers, retailers, dealers, and distributors in the building products, hardware, home improvement, and lawn & garden industries for nearly 40 years.
Our deep category expertise and long-standing experience wit
At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar
Type of company
Full Service
Qualitative Research
Quantitative Research
Consulting
Qualitative Research
Quantitative Research
Top benefits
40 Years Category Expertise
Survey Hard to Reach Pros
Advanced Growth Analytics
Senior Talent, Start to Finish
Collaborative Qual & Quant
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Location
Indianapolis, Indiana, United States
Madison, Wisconsin, United States
Market Research Specialties
Business Issue: Brand / product / service launch
Brand Equity Research
Consumer Market Research
Consumer Attitude & Usage Research
Customer Satisfaction Research
Ethnography
Brand Positioning Research
Conjoint Analysis / Trade-off/Choice Modeling
Packaging Testing
Product Development Research
Features and attributes
Сredentials
Ratings & Testimonials
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