The Farnsworth Group vs Material
Company details
Description
Full-service qualitative and quantitative custom research firm serving manufacturers, retailers, dealers, and distributors in the building products, hardware, home improvement, and lawn & garden industries for nearly 40 years.
Our deep category expertise and long-standing experience wit
Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to antici
Type of company
Full Service
Qualitative Research
Quantitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
40 Years Category Expertise
Survey Hard to Reach Pros
Advanced Growth Analytics
Senior Talent, Start to Finish
Collaborative Qual & Quant
Intelligent Growth
Behavioral Analytics
Brand Marketing & CRM
Customer Experience
Product Design
Location
Indianapolis, Indiana, United States
New York, New York, United States
Market Research Specialties
Business Issue: Brand / product / service launch
Brand Equity Research
Consumer Market Research
Consumer Attitude & Usage Research
Customer Satisfaction Research
Customer Experience Research
Business Issue: Brand / product / service launch
Business Issue: Brand repositioning
Business Issue: Develop, revitalise market
Business Issue: Gain new customers
Features and attributes
Images
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