The Langston Co. vs TRC Insights
Company details
Description
Langston is a consumer insights firm combining research expertise with a responsible approach to AI to deliver fast, reliable intelligence that holds up when decisions matter.
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy. We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities. A
Type of company
Quantitative Research
Full Service
International
Data & Analytics
Full Service
Quantitative Research
Top benefits
Deep research expertise.
Responsible approach to AI.
Modular Research platform.
Fast category insights.
Strategic partnership.
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Denver, Colorado, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Business Issue: Brand / product / service launch
Advertising Effectiveness Research
Business Issue: Brand repositioning
Business Issue: Increase sales, volume
Brand Equity Research
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Сredentials
Ratings & Testimonials
Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]