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Dana Stanley
Greenbook’s Chief Revenue Officer
The Langston Co. vs TRC Insights
Company details
Description
The Langston Co. is a tech-enabled consumer insights partner to some of the world’s leading consumer brands. Since 2019, Langston has been dedicated to helping their clients translate complex findings into clarity and action throug
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
Type of company
Quantitative Research
Full Service
International
Data & Analytics
Full Service
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Denver, Colorado, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Business Issue: Brand / product / service launch
Advertising Effectiveness Research
Business Issue: Brand repositioning
Business Issue: Increase sales, volume
Brand Equity Research
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Features and attributes
Сredentials
Ratings & Testimonials
Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]