The Logit Group vs AMC Global

The Logit Group
The Logit Group

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AMC Global
AMC Global

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Company details

Description

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights powered by technology across a wide range of methodologies. Our proprietary online platforms and call

AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies. We work with outstanding client partners including Coca-Cola, Kraft Heinz, L'Oreal, Nestle, Reckitt and Tyson.

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Type of company

  • Data Collection

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Methodologically agnostic

  • Tech driven solutions

  • Competitive costs

  • International scope

  • Value added insights

  • Launch Phase Research

  • Expert Quant and Qual Research

  • PFU™ (Purchaser Follow-Up)

  • Innovative Actionable Reports

  • Full Product Lifecycle Studies

Location

Toronto, Ontario, Canada

Blue Bell, Pennsylvania, United States

Market Research Specialties

  • Data Collection Field Services

  • Online Research Panels

  • Survey Programming Services

  • CATI Interviewing

  • Full Service Quantitative Market Research

  • Business Issue: Brand / product / service launch

  • Brand Identity Research

  • Package Development Research

  • New Product Post-Launch Tracking

  • Shopper Insights

Features and attributes

  • AI-Assisted Data Cleaning
  • Asynchronous platform
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • Customizable Dashboards
  • Emotion & sentiment in video
  • Intercept sampling
  • Marketplace / Programmatic
  • Panel / Panel management
  • Proprietary data
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Synthetic sampling
  • Target feasibility estimates
  • Visual analysis tools
  • AI-Assisted Data Cleaning
  • Asynchronous platform
  • Behavioral capabilities
  • Brand monitoring
  • Collaboration & workflow
  • Conversational Surveys
  • Custom tracking surveys
  • Customizable Dashboards
  • Emotion & sentiment in video
  • Intercept sampling
  • Marketplace / Programmatic
  • Panel / Panel management
  • Proprietary data
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Synthetic sampling
  • Target feasibility estimates
  • Visual analysis tools

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