The Logit Group vs P&K Research

The Logit Group
The Logit Group

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P&K Research
P&K Research

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Company details

Description

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights powered by technology across a wide range of methodologies. Our proprietary online platforms and call

For 65+ years P&K Research has been a pioneering leader in research methods and analytics. Our expertise reveals the drivers of consumer acceptance across multiple categories including food, beverage, personal care, vitamins/supplements, and more. We offer customized solutions tailored to eve

Type of company

  • Data Collection

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Methodologically agnostic

  • Tech driven solutions

  • Competitive costs

  • International scope

  • Value added insights

  • Proven Expertise

  • Customized Solutions

  • Diverse Facilities

  • Commitment to Quality

  • Innovative Approach

Location

Toronto, Ontario, Canada

Chicago, Illinois, United States

Market Research Specialties

  • Data Collection Field Services

  • Online Research Panels

  • Survey Programming Services

  • CATI Interviewing

  • Full Service Quantitative Market Research

  • Consumer Market Research

  • Sensory Research

  • Legal Claims Substantiation Research

  • Product Optimization Research

  • Home Use Tests

Features and attributes

  • AI-Assisted Data Cleaning
  • Asynchronous platform
  • Conversational Surveys
  • Customizable Dashboards
  • Emotion & sentiment in video
  • Intercept sampling
  • Marketplace / Programmatic
  • Panel / Panel management
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Synthetic sampling
  • Target feasibility estimates
  • Visual analysis tools
  • AI-Assisted Data Cleaning
  • Asynchronous platform
  • Conversational Surveys
  • Customizable Dashboards
  • Emotion & sentiment in video
  • Intercept sampling
  • Marketplace / Programmatic
  • Panel / Panel management
  • Qual & quant integration
  • Qualitative recruitment
  • Research communities
  • Social networks
  • Synchronous platform
  • Synthetic sampling
  • Target feasibility estimates
  • Visual analysis tools
  • Images

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    P&K Research

    Santa Ana Testing Room

    P&K Research

    Chicago Qual Kitchen

    P&K Research