Toluna vs Highlight

Toluna

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Highlight

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Company details

Description

Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, exp

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s p

Type of company

Qualitative Research
Quantitative Research
Software & Technology

Data & Analytics
Qualitative Research
Software & Technology

Top benefits

End-to-End Platform
DIY
Flexible Service Model
Research Expertise
Integrated Global Panel

>90% Completion Rates
Expert Research Blueprints
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards

Location

Norwalk, Connecticut, United States

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Market Research Specialties

Advertising Research
Business-to-Business Research
Consumer Market Research
Online Research Panels
Online Surveys

Home Use Tests
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Market Research with Children
Beverages [market sector expertise]

Features and attributes

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Omnibus brand tracking

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Transcription quality

Visual analysis tools

Advanced Analytics

All-in-one platform

All-in-one suite

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Conversational Surveys

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Insight Communities

Mobile UX and accessibility

Mobile platform

Omnibus brand tracking

Panel / Panel management

Physical product testing

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Respondent experience tools

Survey Analysis

Synchronous platform

Target feasibility estimates

Templated & automated testing

Text & sentiment analytics

Transcription quality

Visual analysis tools

Demo recording

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Highlight: Product Intelligence Platform Demo

demo

30 min

Watch Recording

Images

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Popular comparisons

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