RESEARCH STRATEGY GROUP INC. vs Marketing Systems Group

RESEARCH STRATEGY GROUP INC.

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Marketing Systems Group

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Company details

Description

RESEARCH STRATEGY GROUP is an insights agency focused on innovation, with offices in Toronto, New York, Minneapolis, and London. Our focus is on the unconscious, emotional, and implicit measures that help understand consumer behavior.

EMOTIONAL AND RATIONAL MEASUREMENT: We approach research

Marketing Systems Group is a leading provider of sampling, technology and information solutions customized for the survey, sensory and market research communities. With over three decades of expertise in building the best sampling frames (including proprietary panels), we pride ourselves in helping

Type of company

Consulting
Full Service
Qualitative Consultant

Consulting
Full Service
Support Services

Top benefits

Discrete Choice Modeling
Choice-based Segmentation
Applied Ethnography
Behavioral Science
Psychoanalytics

Statistical Survey Sample
Weighting & Calibration
Custom Panel Build / Mgmt
Mailing/Printing Services
Geodemographic Services

Location

TORONTO, Ontario, Canada

Horsham, Pennsylvania, United States

Market Research Specialties

Alcoholic Beverages [market sector expertise]
Casinos & Gambling [market sector expertise]
Healthcare & Medical [market sector expertise]
Packaged Goods [market sector expertise]
Market Simulation & Modeling

Sampling Services
Demographic Analysis
Geo-Demographic Research
Census Data & Demographic Analysis
Multivariate Analysis

Features and attributes

Advanced Analytics

Competitive Insights

Panel / Panel management

Proprietary incentive programs

Qualitative Data Analysis

Qualitative recruitment

Research communities

Social networks

Survey Analysis

Advanced Analytics

Competitive Insights

Panel / Panel management

Proprietary incentive programs

Qualitative Data Analysis

Qualitative recruitment

Research communities

Social networks

Survey Analysis

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