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Katie Hollier
CEO at weseethrough.com
Passion for insight. Deep FMCG and tech experience. Focusing on insight, strategy, innovation, proposition development, customer experience, communication preferences.
30yrs of experience in marketing and sales, both client side and agency. Start-ups include WIN, Mobile365, The Cloud and The Engine Shed. Corporates P&G, O2. Focussed on insights and strategy for over 15yrs.
weseethrough has conducted breakthrough in-home (or workplace) behavioural studies for brands including Kelloggs, Unilever, Hilti, Novozymes, Reckitt Benckiser and P&G by understanding pain points and opportunities to drive growth through observation.
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Research Methodologies
Taking a Risk Why Video Ethnography is Rewarding and Yet Underutilized
Why in-home video ethnography is not used more in market research. What are the barriers to using it, how can they be mitigated, and if it's worth it.
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