Ramona Daniel

As a researcher with over 25 years of experience at leading research and data organizations, including Ipsos, Kantar, and WPP, I bring a unique blend of strategic thinking and practical execution. My strength lies in being a generalist - equally comfortable crafting compelling data narratives, while also streamlining processes for operational excellence. What I Offer • Strategic Research Consultancy: I design and implement research strategies that align with business objectives. This includes mapping cultural shifts, audience segmentation, and creating actionable insights. • Knowledge Transfer & Training: I help teams adapt to the evolving research landscape, combining traditional methodologies with emerging AI capabilities. Through hands-on workshops and practical guidance, I support researchers in leveraging AI tools for data analysis while maintaining methodological rigor and developing critical evaluation skills for AI-generated insights. • Research Leadership & Optimization: I assess and enhance existing research processes, streamlining global workflows, and provide interim research leadership for organizations in transition. Consultancy Topics • Cultural Insights & Trend Analysis: Uncovering deep cultural patterns and emerging trends across markets, helping organizations anticipate and respond to shifting consumer landscapes and societal changes. • Multi-Market Research Strategy: Managing complex, large-scale research programs across multiple regions, ensuring consistency while accounting for local nuances and cultural contexts. • Thought Leadership: Transforming research findings into compelling narratives and strategic insights that position organizations as industry thought leaders.