Editor’s Note: Dana Stanley over on the MRGA blog conducted an interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications. It’s a nice adjunct to the publication and covers a lot of territory on the topic of mobile research. Dana has graciously given me permission to repost it here. Enjoy!

By Dana Stanley

At the Market Research in the Mobile World ’11 mobile market research conference last month, I had the pleasure of meeting Carrie Robbinsof Lieberman Research Worldwide.

Carrie is a young researcher who recently completed Master’s studies in communications at USC and the London School of Economics. Her thesis centered on mobile market research. GreenBook recently published her paper, entitled “Mobilizing Market Research.”

Carrie interviewed a wide range of industry experts for her paper, including:

Vivek Bhaskaran (Survey Analytics)
Greg Bovitz (Bovitz Research Group)
Mike Clarke, Cris Sunada and Joanne Robbibaro (Lieberman Research Worldwide)
Elaine B. Coleman (Resolve Market Research)
Chris Hobson (txteagle)
Palanivel Kuppusamy (iPinion Surveys)
Kristin Luck (Decipher)
Michael McCrary (Federated Sample)
Leonard Murphy (BrandScan360)
Ari Popper (BrainJuicer)
Kristin Schwitzer (Beacon Research)
Sabine Stork (Thinktank)
Jim Whaley (Globalpark USA)

Carrie summarizes some of the key conclusions from her paper, and she reveals she’s working on another analysis to be published by GreenBook this fall, a review of mobile survey applications. I’m looking forward to checking that one out when it’s available.

The State of Mobile Market Research – Carrie Robbins Interview by mrgasn

You can stay in touch with Dana Stanley on Twitter here and with Carrie Robbins here.

innovation interview market research industry trends mobile research mobile surveys state of the industry

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

714 articles

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution

From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...

August 28, 2025

Watch video

Executive Insights

Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds

Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...

August 14, 2025

Watch video

The Prompt

A Day in the Life: An Example of How Agentic OS is Transforming the Insights Buyer Journey

Discover an example of how the Agentic OS is transforming the insights buyer journey. Explore AI agents in market research, automated procurement, and...

August 4, 2025

Read article