Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
September 3, 2011
Carrie Robbins on The State of Mobile Market Research
An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.
Editor’s Note: Dana Stanley over on the MRGA blog conducted an interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications. It’s a nice adjunct to the publication and covers a lot of territory on the topic of mobile research. Dana has graciously given me permission to repost it here. Enjoy!
At the Market Research in the Mobile World ’11 mobile market research conference last month, I had the pleasure of meeting Carrie Robbinsof Lieberman Research Worldwide.
Carrie is a young researcher who recently completed Master’s studies in communications at USC and the London School of Economics. Her thesis centered on mobile market research. GreenBook recently published her paper, entitled “Mobilizing Market Research.”
Carrie interviewed a wide range of industry experts for her paper, including:
Vivek Bhaskaran (Survey Analytics)
Greg Bovitz (Bovitz Research Group)
Mike Clarke, Cris Sunada and Joanne Robbibaro (Lieberman Research Worldwide)
Elaine B. Coleman (Resolve Market Research)
Chris Hobson (txteagle)
Palanivel Kuppusamy (iPinion Surveys)
Kristin Luck (Decipher)
Michael McCrary (Federated Sample)
Leonard Murphy (BrandScan360)
Ari Popper (BrainJuicer)
Kristin Schwitzer (Beacon Research)
Sabine Stork (Thinktank)
Jim Whaley (Globalpark USA)
Carrie summarizes some of the key conclusions from her paper, and she reveals she’s working on another analysis to be published by GreenBook this fall, a review of mobile survey applications. I’m looking forward to checking that one out when it’s available.
The State of Mobile Market Research – Carrie Robbins Interview by mrgasn
You can stay in touch with Dana Stanley on Twitter here and with Carrie Robbins here.
Comments
Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.
Disclaimer
The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.
More from Leonard Murphy
Walmart Data Ventures and Data Quality Co-Op Redefine Authentic Insights
How Walmart’s Customer Spark Community Raises the Bar for Data Quality
Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...
AI and the Future of Insights : A Conversation with Niels Schillewaert
AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...
Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
