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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: mobile surveys
Cultural Insights: Navigating Cross-Cultural Research During Key Vacation Seasons
Is holiday-season research still risky? Explore how globalization and mobile-first surveys are reshaping cross-cultural research timing and response s...
Ramona Daniel
Cultural Insights & Research Strategy at Twenty3
Alternative Research vs Home Visits: Are We Cost-Effectively Delivering the Best Insights?
Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-mak...
Ruth Stanat
CEO at SIS International Research
Let’s Get Conversational!
Introducing conversational surveys, or conversational AI.
Phil Sutcliffe
Managing Partner at Nexxt Intelligence
Utilizing Mobile – A Conversation with Chris St. Hilaire, Founder & CEO of MFour
Adopt the form factor of mobile to ensure questions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
GRIT Insights Practice Sneak Peek: Adoption of Emerging Methods
An exclusive sneak peek into the upcoming Insights Practice edition of the GRIT Report.
Ray Poynter
Managing Director at The Future Place
5 Key Industry Players Collaborated on a Major Study: Here’s Why That Matters
See how 5 Insights companies combined forces to drive greater insights.
Courtney Williams
Executive Director of Quality at Lucid
Maximizing Mobile Study Effectiveness
Capturing mobile respondents’ attention with concise questionnaires
Nathan Wimble
‘Insights on Demand’ is Transforming Market Research
The future of market research is shifting towards democratization of insights that are available in real time
Frederic-Charles Petit
Chief Executive & Founder at Toluna
3 Reasons Why Online Surveys are Better Today Than A Year Ago
There have been many advancements in the evolutionary process of online survey technology and online sampling.
Jim Whaley
General Manager - Insights & Strategy at Gazelle Global US
The 3 Surprising Marketing Trends Businesses Should Own in 2017
Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.
Ben Kaplan
How Brands & Advertisers Benefit from Emerging Data Collection Techniques
Brands and advertisers can benefit like never before from emerging data collection techniques.
Richard Thornton
NED at Walr
The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
Ray Poynter
Managing Director at The Future Place
Reconnect Research is Resurrecting Telephone Research In The Age Of AI
Reconnect Research has built a truly random sample phone survey router, with access to billions of consumers annually.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Are Smartphones in your Survey Sample Yet?
The smartphone has changed the dynamic of online populations. Not only is it often the best way to reach many respondents, but there is a growing popu...
Hilary DeCamp
Senior Vice President / Global Director - Marketing Science & Methods at Lieberman Research Worldwide
Mobile Surveys Will Beat Traditional Surveys in 2016
Mobile interviews will exceed PC conversion in 2016 further disrupting survey platforms and research designs that aren’t mobile friendly.
Patrick Comer
Founder & Chief Executive Officer at Lucid
The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek
In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A Debate Between Survey Length and Data Quality
The next time you’re thinking of fitting an existing survey to a mobile experience, try starting fresh with a mobile-first approach.
Z Johnson
Consultant at MRXplorer
Science is Dead – Long Live Marketing Research
Research-on-research is a good thing, but not if we build our biases into the design.
Steve Needel,
Designing Research in an Insta-Everything World
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes....
Caleb Costa
Senior Vice President - Client Success at InCrowd
How TNS Is Validating Mobile Globally
TNS is taking the lead with a serious look at mobile in market research as a global opportunity.
Edward Appleton
Director Global Marketing at Happy Thinking People
#IIeX Focus Series – Technology & Market Research 2014 (1 of 5): Mobile
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Mobile.
Phil Rance
GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Mobile Research Quality: Absolute vs. Relative
Defining mobile research quality, in absolute and relative contexts.
Scott Weinberg
GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile
For this report, we wanted respondents to take a more general view on potential future changes in the research industry.
Tamara Barber
Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Consumer Is King: Moving With Our Mobile Market
I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?
Ben Leet
General Manager UK at YouGov
Updated: Market Research in the Mobile World Day 2 by RW Connect
A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Collaborative Approach to Mobile – Any Questions?
I’ve been invited to give a talk at the upcoming Amsterdam Conference “Market Research (MRMW) in the Mobile World Europe” from 18 – 19 April, 2012. Th...
Edward Appleton
Director Global Marketing at Happy Thinking People
Carrie Robbins on The State of Mobile Market Research
An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Mobilizing Market Research: Moving Forward & Using The Mobile Toolbox
Carrie Robbins explores mobile methodology selection and gives a series of examples of the major applications for mobile research today.
Carrie Robbins
Account Manager at LRWTonic
Has Gongos Research Proven The Validty of Smartphone Research Or Not?
Dr. Michael Alloto and Ray Poynter debate the results of a new study from Gongos Research on the validity of smartphone research.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Mobilizing Market Research: Best Practices & What’s Next?
Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.
Carrie Robbins
Account Manager at LRWTonic
Smartphone Surveys Prove Their Validity in Marketing Research
A recent study shows that smartphone-based surveys offer degrees of freedom beyond today’s commonly accepted mobile research practices.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Mobilizing Market Research: Going Forward – The Mobile To-Do List
Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.
Carrie Robbins
Account Manager at LRWTonic
Will Smartphones Save the Survey?
While testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones.
Research Access
Mobile MR: Hope or Hype?
Early on, I saw that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook