Kayte Hamilton, Founder, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Kayte Hamilton. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers.

Introducing Kayte Hamilton of The Social Question

Kayte is a visionary, go-getter in the industry. She volunteers countless hours to the QRCA and frequently shares video in her social media feed of the industry events she attends and the people she meets. She’s a connector, a mover and a shaker, and epitomizes so much of what the judges look for in a Future List Honoree.

Kayte found a lot of confidence in the women (and men) of QRCA who have had successful, small business qualitative shops. And, she has always been inspired by the heroines she would read about in fiction novels, strong female characters reaffirming things that are important to her.

She founded the Social Question as an innovative way of recruiting and involving people who researchers and brands rarely see in their studies: social media influencers.  She also credits the Influencers that she recruits and networks with every day as contributing to her confidence.

All these inspirations — her QRCA colleagues, her literary role models, and the Influencers she respects — were key players in the creation of own her own business. By creating new technology, and in offering something that the MR community has never seen before, she has set herself apart.