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May 10, 2011
Technology Driven Market Research Event: The Kickoff Session Video
Lenny Murphy shares video of the opening session at the Technology Driven Market Research event.
The first video of the opening session at the TDMR is up on the Spych Research You Tube Channel. This features my opening remarks on the state of the industry based on the latest GRIT Report, as well as my analysis of the major stressors impacting market research and where I think we’re going as a result.
This is 1 of 4 and I’ll load the others on this same post as they become available.The next ones are better because I am joined by my excellent panel consisting of Roxana Strohmenger of Forrester, Kristin Luck of Decipher, and Kristin Schwitzer of Beacon Research/NewQual.org; those three amazing thought leaders together on the same stage make the session something really special!
Here is the first one:
I guess it is true that the camera adds 20 pounds to you! Or more realistically, I need to lose some weight… In any event, I hope you enjoyed listening half as much as I enjoyed talking with this great crowd at the TDMR!
A few people have requested the deck that I used; here it is as well.
GRIT Winter 2010 TDMR Presentation final 2
Check back here for the next videos in the series soon!
[Update 04/11]
The second video is up, this one gets into the Top 50 Most Innovative Companies and the panel discussion:
[2nd Update 04/11]
The third and fourth videos are up, these are all of the panel discussion about current trends in the industry and the implications of those trends for us all. Really good stuff!
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