Technology Driven Market Research Event: The Kickoff Session Video

Lenny Murphy shares video of the opening session at the Technology Driven Market Research event.

The first video of the opening session at the TDMR is up on the Spych Research You Tube Channel. This features my opening remarks on the state of the industry based on the latest GRIT Report, as well as my analysis of the major stressors impacting market research and where I think we’re going as a result.

This is 1 of 4 and I’ll load the others on this same post as they become available.The next ones are better because I am joined by my excellent panel consisting of Roxana Strohmenger of Forrester, Kristin Luck of Decipher, and Kristin Schwitzer of Beacon Research/NewQual.org; those three amazing thought leaders together on the same stage make the session something really special!

Here is the first one:

 

I guess it is true that the camera adds 20 pounds to you! Or  more realistically, I need to lose some weight… In any event, I hope you enjoyed listening half as much as I enjoyed talking with this great crowd at the TDMR!

A few people have requested the deck that I used; here it is as well.

GRIT Winter 2010 TDMR Presentation final 2

Check back here for the next videos in the series soon!

[Update 04/11]

The second video is up, this one gets into the Top 50 Most Innovative Companies and the panel discussion:

[2nd Update 04/11]

The third and fourth videos are up, these are all of the panel discussion about current trends in the industry and the implications of those trends for us all. Really good stuff!

 

 

innovationstate of the industry

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

More from Leonard Murphy

Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths
Executive Insights

Entrepreneurs in the Lying Economy: How Early Studies Uncovers Hidden Consumer Truths

Discover how Early Studies’ “Future Perfect” approach uncovers hidden truths in the “lying economy” ...

AI and the Future of Insights : A Conversation with Niels Schillewaert
The Prompt

AI and the Future of Insights : A Conversation with Niels Schillewaert

AI is transforming market research. As startups disrupt and bots blur reality, the divide grows betw...

Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson
Executive Insights

Solving the Marketing Data Disconnect with Big Village CEO Andy Davidson

Big Village CEO Andy Davidson on fixing marketing’s data disconnect—bridging insights, media, and AI...

From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Executive Insights

From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership

Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers