What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 3, 2013

By Jeffrey Henning

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted…

1. Google Rolls Out Universal Analytics for All – In limited beta since October, Google Universal Analytics is now in a public beta available to all Google Analytics customers, enabling them to import their own data sets into the system.
2. 10 Answers to Contemporary Market Research Questions – Edited by Finn Raben, Ray Poynter and Sue York, this just published ESOMAR guidebook helps new researchers get started.
3. #reThink13: Rage Globally, Shop Locally – Tom Ewing of Brainjuicer recaps the keynote at ARF Rethink 2013 by futurist J. Walker Smith, examining the rising anger of the global middle class towards the wealthy and their own reliance on peer support through the “kinship economy”.
4. The State Of Disruption In Market Research – Richard Evensen, formerly of Forrester, provides 5 quick profiles of industry disruptors from Affectiva to Millward Brown.
5. Where Have All the Research Buzzwords Gone? – Where have all the buzzwords gone? Long time passing. Research firms have picked them every one. When will they ever learn?
6. Demographic Data Could Be Lost If Congress Passes Law, Says MRA – Pending legislation will strip the mandatory response requirement from all but four questions of the Census Bureau’s American Community Survey (ACS), imperiling collection of representative demographic information from 3.5 million U.S. households.
7. NewMR Communities Event Live Blog — Asia Pacific Session – Paul Long provides notes on three presentations from the recent NewMR virtual conference on communities.
8. The Myth of Marketing: How Research Reaches For the Heart But Only Connects With the Head – Douglas Van Praet, writing in Co.Create, talks about the need to understand the emotions of consumers. Ironically, he touts the success of brain scans as ways to understand the heart rather than the head.
9. ARF Names Gayle Fuguitt as New President/CEO – The Advertising Research Foundation turns to Gayle Fuguitt, former vice present of global consumer insights at General Mills, at its new leader.
10. 19 Reasons You Should Include Visual Content in Your Marketing [Data] – In an old post from HubSpot making the rounds, Amanda Sibley shares in a non-visual manner 19 reasons you should use visual matter in your marketing materials.

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX.