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Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol

IIeX Competition Winner shares about the company’s mission and impact for the insights industry

by Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The IIeX North America 2018 Insight Innovation Competition was hard fought between nearly 30 companies, including several blockchain-based entrants. In the end, Measure Protocol, a blockchain play that aims to create a consumer data marketplace based on the technology impressed the judges the most and won the prize. In this wide-ranging and in-depth interview, Lenny Murphy and Measure Protocol CEO Own Hanks discuss their place in the market research space, what they are trying to achieve, how they are doing it and what it means for the industry.

blockchain ceo series consumer data GreenBook Pitch iiex interview

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

727 articles

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The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.