CEO Series

July 4, 2011

Interview with Join the Dots on the Future of Market Research

Lenny Murphy shares a recent interview he had with Join the Dots on the state of the industry and the future of market research.

 

A few weeks ago I was honored to be asked by Join the Dots to be interviewed by them as part of their re-branding launch. The topics we covered a wide swath of topics related to current trends in the market research industry as well as the future of our profession. The Join the Dots folks are very smart and asked some great questions, and I can only hope my answers were half as good.

Now, I’ve been told I have a face for radio, so it may be that audio only would be a better bet here, but for anyone that has a masochistic bent or is suffering from insomnia the full interview with video is now available.

There was a glitch with the audio and video sync, but I’ve tried to patch them back together (I’m no video editor, so the results are not perfect!) and posted the interview in three parts on the MRGA site. You can also play the embeds here:

Part 1 of 3:


Find more videos like this on MRGA

 

Here is Part 2 of 3:


Find more videos like this on MRGA

 

Here is part 3 of 3


Find more videos like this on MRGA

 

Thanks again to the fabulous team at Join the Dots for asking me to pontificate a bit more on my favorite subject. I enjoyed the conversation immensely and hope that maybe others in the industry may find some value in listening to this as well.

 

innovationinterviewmarket research industry trendsstate of the industry

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

More from Leonard Murphy

From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Executive Insights

From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership

Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...

The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Executive Insights

The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji

Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...

Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
Executive Insights

Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution

From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...

Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Executive Insights

Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds

Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers