cognitive psychology
Can’t keep my eyes off you: ATTENTION! Part Two
8 min read
Part One of this article addressed attention as it relates to the visual processing of marketing communications. Different kinds of visual attention ...
Ken Roberts
Chief Innovation Officer at Forethought
What is Behavioral Science & Why Should You Care?
7 min read
The Science of Design, a methodology rooted in Behavioral Science.
Shirin Oreizy
Founder & CEO at Next Step
How COVID Has Molded Consumers’ Memories
6 min read
Memory is fragile and flexible, which presents challenges for consumer researchers, but also great opportunities for marketers.
James Forr
Head of Insights at Olson Zaltman
Dancing with Duality: Achieving Brand Growth in a Mindful and Mindless World
5 min read
How designing brand interventions can influence the decision-making process.
Gillian Drewett
Global Head of Offer, Brand Health Tracking at Ipsos
Who Cares About Evidence?
6 min read
Why bother with evidence? Because it improves the odds that what we believe is actually true. But not always.
Kevin Gray
President at Cannon Gray
Sankey Diagrams: A Better Way to Visualize Decision Trees
3 min read
Sankey diagrams are perfect for displaying decision trees
Tim Bock
Bias and the Election: What No One is Talking About
4 min read
Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.
Katja Cahoon
Managing Founder at Beacon Insight Group
Facts Remain Stubborn Things
2 min read
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.
Kevin Lonnie
Founder & CEO at KL Communications Inc
Game Theory, Divorce and Market Research
7 min read
Robert Greene’s “The 33 Strategies of War” could easily have been The 33 Strategies of Marketing or The 33 Strategies of Life.
Michael Lieberman
Founder & President at Multivariate Solutions
UAlbany Emoji Study: My Smiley May be Your Smirk
4 min read
Emojis. The smiley face. The angry face. The wow! face. We think we all know what they mean.
Debra Caruso
Paul DePodesta and the Power of Analytics
7 min read
This article explores analytics, big data, and their impact in and outside of sports; and why the Browns are exploiting the power of data.
Greenbook
Editorial Team at Greenbook
Is Data Science Friend or Foe of Marketing Research?
9 min read
The term data science has entered business vernacular with a bang…but what exactly is it? And what does it mean for market research?
Kevin Gray
President at Cannon Gray
Research? No Thanks, I’m Only Human! A Client-side Perspective
7 min read
Our reliance on IQ and educational qualifications as an indicator of competence can be a recipe for disaster.
Neal Cole
The Ripple Effect: The Influence Of Others On What We Buy
10 min read
Conventional marketing and market research thinking significantly underestimates the power of social influence.
Neal Cole
The Most Important Presentation at Esomar Congress
3 min read
The presentation from ESOMAR Congress that has stayed with me featured none of the hot topics in market research.
Steve August
4 Common Myths About Human Decision Making
5 min read
Neal Cole uses Behavioral Economics to challenge some common assumptions about human decision making.
Neal Cole
Financial Services, Gambling, & Behavioral Economics: Busting The Myth Of Rationality
14 min read
Neal Cole challenges your thinking on consumer decision making and the implications of behavioural economics for market research.
Neal Cole
Behavioral Economics Is Invaluable Once It Is Taken Seriously
5 min read
Behavioral economics is ready for its serious phase. That complex, but scientifically measurable, cognitive model is what runs your mind.
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Innovation: Everything Is Incremental
5 min read
At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.
Tamara Barber