customer engagement
The Customer Segmentation Graveyard: Why Great Analysis Dies in PowerPoint
6 min read
Make segmentation actionable. A five-step approach helps teams activate segments across CRM, marketing, and sales decisions.
Apoorva Dudani
Senior Market Research Analyst at Keypoint Intelligence
The Greenbook Podcast
Beyond the Punchline: Applying Comedy Techniques to Research with Viket Benzesin
Where do you unleash your creativity? For Viket it is stand up comedy and ‘painting’ with Doritos. In this week’s episode, we explore the intersectio...
Karen Lynch
Chief Programming Officer at Greenbook
Using Behavioral Science to Build Elite Brand Equity
In today’s marketplace, many comparable products and services are often available, making it difficu...
The “S” Word – Part 4 Craft your Connections
5 min read
Editor’s Note: As part of our ongoing series diving into the world of sales, part four explores the power if preparation and how to craft your connect...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The “S” Word – Part 3: Know the Narrative
5 min read
Editor’s Note: As part of our ongoing series diving into the world of sales, part three explores the three elements that help create effective selling...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The Greenbook Podcast
Emmanuel Probst: Crafting Brand Image Like a Fine Cognac
Creating brand image is deliberate and inventive, like the production of wine, cognac, or whiskey. Emmanuel Probst, Global Lead: Brand Thought-Leaders...
Karen Lynch
Chief Programming Officer at Greenbook
The Effectiveness of Digital Marketing for Startups
4 min read
If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...
Naomi Cook
Freelance Writer at Self-Employed
Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation
3 min read
The increasing shift to use of online research tools.
Jim Longo
Co-Founder & Chief Strategy Officer at Discuss