design thinking
What Design Thinking and Human Centered Design can Learn from Marketing Research
4 min read
With statements like “solving problems from an end-user’s perspective at our core” who could possibly argue with the approaches espoused by design thi...
Ken Roberts
Chief Innovation Officer at Forethought
The Need for Empathetic Research: From Consumer to Human Insights
5 min read
A well-known observation we all agree with is that consumers lack attention today across most categories and segments. So, what do we do? Do we leave ...
Abhijit Sah
Insights Head at Consumer-Tech
Innovation Management: Breakthrough/Radical Innovation (Part Three)
3 min read
Diving into breakthrough/radical innovation and how it applies to MR.
Emma Galvin
Creative Designer at Northstar Research
GreenBook 2022 Future List Spotlight: Katherine Duong
6 min read
An interview with 2022 Future List honoree Katherine Duong (Target).
Karen Lynch
Chief Programming Officer at Greenbook
Innovation Management (Part One)
4 min read
The first installment of a new 12-part series on innovation.
Emma Galvin
Creative Designer at Northstar Research
Combining Design Thinking, Lean Startup, and Agile into a Single Framework (Part Seven)
4 min read
Combining Design Thinking, Lean Startup, and Agile into one framework.
Emma Galvin
Creative Designer at Northstar Research
Agile Principles for Market Research (Part Four)
5 min read
What is the Agile methodology? How can it benefit your organization?
Emma Galvin
Creative Designer at Northstar Research
Combining the Lean Startup and Design Thinking for Market Research (Part Three)
4 min read
Combine the Lean Startup and Design Thinking strengths for innovation.
Emma Galvin
Creative Designer at Northstar Research
The Key to Predicting Growth to Drive Innovation
20+ min read
Deciphering growth opportunities can be used to drive innovation.
Colin Wong
Principal Consultant at Insights Heroes
New Ways of Working to Help Researchers Solve Problems, Test and Build Solutions (Part One)
3 min read
Design Thinking, Lean Startup, and Agile are helpful ways of working.
Emma Galvin
Creative Designer at Northstar Research
Design as a Strategy (Part 3)
3 min read
Innovate your research with 4 design as strategy principles.
Emma Galvin
Creative Designer at Northstar Research
Using Design as a Process (Part 2)
4 min read
How you can use a design process to improve your services, products, or brand and provide more value to clients.
Emma Galvin
Creative Designer at Northstar Research
Design as an Aesthetic (Part 1)
4 min read
Companies that use design higher on the ladder tend to use design to support their overall business strategy.
Emma Galvin
Creative Designer at Northstar Research
A Design Thinking Framework for Market Researchers
4 min read
Can we tailor a Design Thinking Framework for market researchers?
Emma Galvin
Creative Designer at Northstar Research
Developing and Testing Your Design Thinking Ideas (Part 4)
5 min read
Taking your best ideas from paper to prototype.
Emma Galvin
Creative Designer at Northstar Research
Idea Generation For Market Researchers (Part 3)
4 min read
We continue to learn about design thinking with 3 fun techniques for idea generation.
Emma Galvin
Creative Designer at Northstar Research
Framing Your Insights With a “How Might We” Statement (Part 2)
4 min read
Think like a designer and unite your team and stakeholders by framing your insights with a “How Might We?” statement.
Emma Galvin
Creative Designer at Northstar Research
Thinking With Our Hands
4 min read
Using “Design Thinking” to remove the separation between the creative and research process.
Janine Katzberg
Senior Project Manager at Happy Thinking People
Design Thinking Isn’t B.S. (But the Way We Think About It Is)
5 min read
Empowering orgs to design better consumer products by integrating internal and external perspectives
Greg Heist
Chief Innovation Officer at Gongos