future of marketing
Hidden in Plain Sight: the Metaphors Leading Marketers Astray
6 min read
We usually think of metaphors as simple poetic devices, but they actually influence our understanding of basic concepts. This article explores how mar...
Sam Salama
Associate Director at Basis
The Greenbook Podcast
Marketing Ecosystems: Uncovering Natural Parallels with Erin Sowell
What do you know about the fascinating world of marketing ecology? In this episode, we’re excited to welcome Erin Sowell, a 2023 Greenbook Future List...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Are NFTs the future of brand marketing?
Join us while Lenny and Matt discuss what we’re seeing in the NFT and Web3 space and the mechanism for engagement, loyalty and brand love. In this epi...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Fire! Aim! Ready! Are You Putting Your Marketing Tactics before Your Strategy?
4 min read
Differentiating between strategy and tactics for successful marketing.
Lucy Davison
Founder & CEO at Keen as Mustard Marketing
(Re) Humanizing Digital Marketing Post-Pandemic
6 min read
The loss of the “human touch” in digital marketing – and its future.
Neel Banerjee
CEO at TheEngage
Metaverse: Measurable ROI by Connecting at Scale
4 min read
The evolution of marketing and the metaverse.
Jamin Brazil
Chairman & CEO at HubUX
Creating the Most Valuable Moment in Marketing
5 min read
Developing tools to help brands increase their marketing value.
Alex Hunt
CEO, Chief Executive Officer at Behaviorally
The Influence of Live Streaming on Future Marketing
4 min read
The potential of live-streaming for online marketing.
Naomi Cook
Freelance Writer at Self-Employed
4 Major Mobile Marketing Trends Shaping the Industry
4 min read
Four trends for 2022 in mobile marketing and how to succeed in them.
Shannon Flynn
Managing Editor at ReHack
Meet Gen Z: Don’t Trivialize Your Brand’s Digital Presence
4 min read
Market research, customer experience, and advertising, meet Gen Z.
Jamin Brazil
Chairman & CEO at HubUX