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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: Gen Alpha
Partner Content
Gen Alpha vs Gen Z: Two Generations, Two Totally Different Consumer Playbooks
Gen Alpha isn’t Gen Z 2.0. Attest’s new research reveals what brands must know to connect with this next generation as they turn 16 in 2026.
Nick White
Head of Strategic Research at Attest
The Age of Liquid Expectations: Design Experiences for Personalization and Signature Delight
Consumer standards now flow across industries. Discover how personalization and delight define success in the Age of Liquid Expectations.
Understanding Gen Z and Gen Alpha: A New Playbook for Market Researchers
Discover how to design effective research for Gen Z and Gen Alpha with platform-specific strategies, behavioral insights, and real-world methodology i...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Pivoting with Purpose: How Suzy Reinvented Consumer Insights with Matt Britton
Matt Britton shares Suzy’s origin, AI-driven pivot, and lessons on leadership, innovation, and build...
The 3 P’s of Going to Market: Set Up Your New Launch for Success
A strong go-to-market plan is key to a successful launch. Maximize ROI and reduce risk with a clear roadmap for introducing your product or service.
Norbert Sari
CEO & Creative Director at Rodeo13
Understanding Gen Alpha: The Future Generation
Discover the origins of the teenager concept and its impact on consumer culture. Explore how historical events shaped today's youth market and spendin...
Rudly Raphael
CEO/Founder at Eyes4Research