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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: Gen Alpha
Understanding Gen Z and Gen Alpha: A New Playbook for Market Researchers
Discover how to design effective research for Gen Z and Gen Alpha with platform-specific strategies, behavioral insights, and real-world methodology i...
Ashley Shedlock
Senior Content Coordinator at Greenbook
Pivoting with Purpose: How Suzy Reinvented Consumer Insights with Matt Britton
Matt Britton shares Suzy’s origin, AI-driven pivot, and lessons on leadership, innovation, and build...
The 3 P’s of Going to Market: Set Up Your New Launch for Success
A strong go-to-market plan is key to a successful launch. Maximize ROI and reduce risk with a clear roadmap for introducing your product or service.
Norbert Sari
CEO & Creative Director at Rodeo13
Understanding Gen Alpha: The Future Generation
Discover the origins of the teenager concept and its impact on consumer culture. Explore how historical events shaped today's youth market and spendin...
Rudly Raphael
CEO/Founder at Eyes4Research