IIEX Europe
The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
Vazen's Double Win at IIEX Europe Comes With a New Name and a Bigger Vision
Discover why VST won two IIEX Europe 2026 awards for transforming retail execution and planogram data into strategic intelligence.
Karen Lynch
Editor-in-Chief at Greenbook
How Insights Become Business Decisions: Why the Best Research Improves Decision Quality, Not Just Action
6 min read
Discover how leading insight teams improve decision-making, build stakeholder trust, and demonstrate the business value of research.
Ashley Shedlock
Content Producer at Greenbook
How to Trust AI in Research Without Trusting It Too Much
7 min read
Learn how market researchers can verify AI-generated insights, avoid false confidence, and build trust through calibrated validation.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
The Future Role of Communications Is Taking Shape
8 min read
Communications teams face rising pressure to prove impact. As AI accelerates content, data-driven insights are becoming essential for defensible decis...
Karen Lynch
Editor-in-Chief at Greenbook
Tulips from Amsterdam: Our IIEX Europe 2023 Experience
5 min read
Highlights and takeaways from IIEX Europe 2023 through a Mustard lens. For us here at Keen as Mustard, staying ahead of the curve on the latest techno...
Braden MacDonald
Account Executive at Keen as Mustard
7 Things I Learned at IIEX Europe
3 min read
Editor’s Note: Traveling home from IIEX Europe gave me ample time to read recaps of the event shared via LinkedIn. Thank you to everyone who took the ...
Cecilia Sylvan
Senior Director at The Big Picture