IIEX.AI
Synthetic Research: When Are Findings Decision-Ready?
Learn how researchers validate synthetic findings, test their limits, and determine when results can support business decisions.
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
Man vs. Machine? Not Quite: At IIEX.AI, the Future Looks More Like Man and Machine
4 min read
From Conveo to Mercedes-Benz, IIEX.AI revealed how humans and AI are learning to collaborate — transforming insights, workflows, and the workplace.
Ashley Shedlock
Content Producer at Greenbook
When AI Learns to Think Like Us: The Rise of Behavioral Intelligence
5 min read
At IIEX.AI, leaders revealed how behavioral science and AI merge to scale empathy, predict behavior, and drive more human-centered insights.
Ashley Shedlock
Content Producer at Greenbook
AI for Insights Professionals: Redefining the Human Edge
5 min read
IIEX.AI revealed how insights leaders are redefining work, creativity, and strategy through AI without losing the human edge that drives meaning.
Ashley Shedlock
Content Producer at Greenbook