incentives
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Designing Surveys Optimized for Modern Sampling Technologies
5 min read
How to improve your survey design.
Karine Pepin
Co-Founder at The Research Heads
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
A Festivus for the Rest of Us Respondents
5 min read
Reflecting on how we can improve survey design for respondents.
Jeffrey Henning
Chief Research Officer at Researchscape
Attracting the Right Members for a Successful Community
6 min read
Discussing how to find the right respondents for your market research.
Emily James
Insights Marketer at FlexMR
How to Effectively Incentivize Gen Z to Participate in Market Research
3 min read
In incentivizing Gen Z to participate in market research, building trust and providing value exchange is key.
Jamin Brazil
Chairman & CEO at HubUX
Why We Need More Respect and Empathy in Market Research
5 min read
The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses
Greenbook
Editorial Team at Greenbook
Personal Data: The Ultimate Commodity?
6 min read
In a new economy driven by personal data, we need to incentivize and reward individuals for contributing to the data economy.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Why Respondents Don’t Like Participating In Research (And What We Can Do About It)
5 min read
Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Three Things I Learned from Catching Pokemons
5 min read
What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions?
Felix Rios
Technology and Innovation Manager at Ugam
Personalizing Respondent Rewards for the Global Marketplace
3 min read
Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.
Jonathan Price
5 Reasons Online Studies Fail
4 min read
Here are five reasons why most online qual studies do not deliver on expectations. And all of them are fixable.
Ray Fischer
Hot Dogs, Sandwiches and Digital Rewards: How Incentives Are Changing Market Research
3 min read
With instant delivery on multiple digital platforms, virtual cards are only going to become more and more mainstream.
Jonathan Price
Online Surveys Are Not Enough
3 min read
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Tim Gorham
Using Creative Incentives to Increase Panel Engagement
3 min read
Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.
Jonathan Price
Buck the Trend of Market Research Mobile Rewards
4 min read
Looking past the latest fad in incentive programs to the tried-and-true retention solution.
Greg Cicatelli
Senior Vice President & Head of US Sales at RedBrick Financial Group
Guest Post: The ALS Challenge And The Value Exchange
4 min read
The ALS Challenge teaches fundraisers that building a relationship between those who give donations and those who receive it is critical.
Sharon Dexter
Project / IT Manager at Greenbook
Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?
7 min read
New studies on the topic of MR and incentives indicate that the old idea of a transactional model of incentives may not be enough.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Counteracting the Dirty Little Secrets of Online Panels
5 min read
How can we as researchers navigate these treacherous waters? In short, what can we do to avoid these bad panels and practices?
Ron Sellers
Another Unsuccessful Survey Invite…
2 min read
Survey invites, much like online surveys, should be short, simple, and clear.
Sean Case
Thanks a Million: How to Recognize the Ultra-Luxury Shopper
5 min read
Retailers cannot rely on standard incentives to engage ultra-luxury shoppers; their loyalty transcends traditional rewards.
COLLOQUY
Guest blogger at COLLOQUY