innovation strategy
Driving Innovation and Strategic Growth with Tulika Chikersal of Post Consumer Brands
3 min read
Discover Tulika Chikersal's strategies for driving innovation at Post Consumer Brands, building a 36-month pipeline, fostering collaboration, and leve...
Karen Lynch
Chief Programming Officer at Greenbook
3 Ways Sakura of America uses Agile Market Insights to Drive Consumer Led Innovation
4 min read
Taking a successful product into a new market can be daunting—especially when it’s been designed for a specific audience. Sakura, a Japan-based art an...
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
Innovation Strategy Tools (Part 4): Roadmapping
3 min read
Last month, we talked about creating a red and blue ocean strategy for innovation and how it can help you create better products for your organization...
Nicholas Lee
Senior Designer at Northstar Research
Overcoming the Biggest Threats to Market Research
4 min read
Corrupted data can defeat the missions that drive survey efforts. Bad data can lead executives to invest in the wrong expansion areas, marketing teams...
Jonathan Ephraim
President & Co-founder at IntelliSurvey
Innovation Strategy Tools (Part Three)
3 min read
Last month, we discussed how you can develop an innovation strategy from using the Lean Canvas and how market researchers can use this to develop an i...
Nicholas Lee
Senior Designer at Northstar Research
5 Ways Research can Help your Company Weather a Downturn
5 min read
Discover strategies to maximize the value of your research and stay ahead in challenging economic times.
Liwen Xu
Product Marketing Manager at Momentive (maker of SurveyMonkey)
Innovation Strategy Tools (Part Two)
3 min read
Last month, we discussed Innovation Strategy and how market researchers can use this to develop an innovation strategy that has the potential to grow ...
Nicholas Lee
Senior Designer at Northstar Research
Innovation Strategy Tools (Part one)
3 min read
Introduction Last month, we discussed about Learning by Doing and how market researchers can use this learning process to expand their knowledge and s...
Nicholas Lee
Senior Designer at Northstar Research
Is Big MR on Its Way to Becoming the Next Blackberry?
2 min read
What smartphone do you use? I’d be willing to bet that it isn’t a Blackberry. Why is that? The market research industry has gone through several trans...
Amishi Takalkar
CEO at Nailbiter