market research social media

Learn how to use Instagram for market research effectively. Discover strategies to gather insights and engage your audience for better business decisi...

Val Razo

SMM Consultant

January 31, 2025

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Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.

Mike Page

Co-founder and CEO at Phebi.AI

December 5, 2023

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Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...

Amanda Kealey

Partner at Hall & Partners

April 24, 2023

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Every industry has been impacted by artificial intelligence (AI) over the past decade. The market research realm is no exception to this change. AI ha...

Lucy Manole

Content Writer at Marketing Digest

January 13, 2023

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With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

March 28, 2011

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I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market research...

Diane Liebenson

Consultant at Liebenson Group

March 27, 2011

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For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

March 14, 2011

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In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

February 28, 2011

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by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...

Merlien Institute

January 25, 2011

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By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...

Sentient Insight

December 22, 2010

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By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...

Bill Weylock

November 10, 2010

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by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...

Robert Moran

November 9, 2010

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by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...

Robert Moran

November 8, 2010

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This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...

Bill Weylock

November 8, 2010

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The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...

Kevin Lonnie

Founder & CEO at KL Communications Inc

November 5, 2010

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Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...

Bill Weylock

October 27, 2010

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So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

October 12, 2010

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Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate: Ch-ch-c...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

October 4, 2010

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Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

September 30, 2010

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It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

September 26, 2010

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Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...

COLLOQUY

Guest blogger at COLLOQUY

September 9, 2010

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I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wra...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 31, 2010

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It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lo...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 20, 2010

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Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our live...

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 6, 2010

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