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Archive: podcast

Qualitative Research

Best of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers

Karen Lynch

Head of Content at Greenbook

January 5, 2024

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Consumer Behavior

Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie

Karen Lynch

Head of Content at Greenbook

August 10, 2023

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Data Quality, Privacy, and Ethics

Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright

Karen Lynch

Head of Content at Greenbook

August 3, 2023

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Consumer Behavior

Electrifying Insights: Exploring Automotive Electrification with Ben Lundin

Karen Lynch

Head of Content at Greenbook

July 27, 2023

Play Episode

Customer Experience (CX)

Seamless Experiences, Lasting Impressions: Dish Network’s CX Approach with Dave Duganne

Karen Lynch

Head of Content at Greenbook

July 13, 2023

Play Episode

Artificial Intelligence and Machine Learning

MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy

Karen Lynch

Head of Content at Greenbook

June 29, 2023

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The Prompt

The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman

Karen Lynch

Head of Content at Greenbook

June 15, 2023

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Brand Strategy

Daredevils to Data: Exploring Consumer Behavior with Red Bull’s Sarah Shain

Karen Lynch

Head of Content at Greenbook

June 8, 2023

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Artificial Intelligence and Machine Learning

Mapping the Future: Geospatial Perspectives with Clara Mundia

Karen Lynch

Head of Content at Greenbook

May 30, 2023

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Beyond the Punchline: Applying Comedy Techniques to Research with Viket Benzesin

Karen Lynch

Head of Content at Greenbook

May 19, 2023

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Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler

Karen Lynch

Head of Content at Greenbook

May 17, 2023

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Brand Strategy

Empowering Transformation: Paramount’s LGBTQ+ in America with David Pangilinan and Angel Bellon

Karen Lynch

Head of Content at Greenbook

May 5, 2023

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Best of: Zappi – Net Zero and Hybrid Leadership in 2022

Karen Lynch

Head of Content at Greenbook

April 27, 2023

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Artificial Intelligence and Machine Learning

Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis

Karen Lynch

Head of Content at Greenbook

April 20, 2023

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Artificial Intelligence and Machine Learning

MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy

Karen Lynch

Head of Content at Greenbook

April 13, 2023

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Brand Strategy

From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy

Karen Lynch

Head of Content at Greenbook

April 6, 2023

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Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller

Karen Lynch

Head of Content at Greenbook

March 31, 2023

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Artificial Intelligence and Machine Learning

Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi

Karen Lynch

Head of Content at Greenbook

March 24, 2023

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Qualitative Research

The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald

Karen Lynch

Head of Content at Greenbook

March 16, 2023

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Focus Groups

Breaking Out of the Box: Leveraging New Technology with Randall Beard

Karen Lynch

Head of Content at Greenbook

March 9, 2023

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Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante Caylor

Karen Lynch

Head of Content at Greenbook

March 2, 2023

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Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia

Karen Lynch

Head of Content at Greenbook

February 23, 2023

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Agility in Action: Navigating the New Normal with Julian Dailly

Karen Lynch

Head of Content at Greenbook

February 16, 2023

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Consumer Behavior

Emmanuel Probst: Crafting Brand Image Like a Fine Cognac

Karen Lynch

Head of Content at Greenbook

February 9, 2023

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Consumer Behavior

Watchers on the Wall: Grant McCracken & Dave McCaughan

Karen Lynch

Head of Content at Greenbook

February 2, 2023

Play Episode

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