predictive analytics
Product & Innovation Testing: From Guesswork to Prediction
Explore key insights from Greenbook’s Product & Innovation Testing Showcase, featuring AI, predictiv...
Mintel and Black Swan: A New Era of Predictive Intelligence
Mintel CEO Matt Nelson and Black Swan’s Hugo Amos on their merger, predictive intelligence, AI data ...
From Data to Decisions: How Predictive Analytics Is Revolutionizing Healthcare Outcomes
8 min read
By analyzing medical data in real time, predictive analytics enables earlier diagnosis, lower costs, and better healthcare outcomes.
Andrew Gus
Data Analyst at Cortouch Media
The Role of Data Analytics in Shaping Market Trends
7 min read
Learn how data analytics helps businesses predict trends, analyze consumer behavior, and optimize strategies to drive growth, engagement, and competit...
Favour Efeoghene
Digital Marketing PR & Content Writer
How to Implement Predictive Analytics in Market Research
5 min read
Learn how to implement predictive analytics in market research to forecast trends. Gain valuable insights for decision-making and uncover growth oppor...
Michael Chukwube
Digital Marketer & Content Writer at StartUp Growth Guide
Is Brand Tracking in Market Research Relevant?
5 min read
As the world of market research moves forward, we leave what we have known as tracking research behind.
Richard Owen
Getting It Right with Hunter Thurman of Alpha-Diver
20+ min read
The model-based approach helps to understand drivers of human behavior.
Gregg Archibald
Managing Partner at Gen2 Advisors
What is a Two-Speed Market Research Strategy?
5 min read
Is a two-speed market research strategy the key to unleashing our potential?
Emily James
Insights Marketer at FlexMR
Where is Marketing Data Science Headed?
5 min read
Some marketing data science directly competes with traditional marketing research areas and many marketing researchers may wonder what the future hold...
Kevin Gray
President at Cannon Gray
The Digital Crystal Ball: 3 Ways to Use Predictive Analytics to Grow Business
4 min read
Unlock the power of predictive analytics for your business.
Adriana Lynch
Chief Marketing Officer at Chief Outsiders
Demystifying Machine Learning and AI in Market Insights
4 min read
How to truly utilize AI and machine learning.
Robert Vagi
Predictive Analytics – The How’s, Why’s, and Common Pitfalls
3 min read
Take a glimpse inside the crystal ball, or rather into the world of predictive analytics.
Kevin Mabe
Chief Analytics Officer at Corus
Predictive Analytics and Modeling Increase Your Odds of Winning
4 min read
Bringing a predictable outcome to big decisions
Lynnette Leathers
CEO at Mindspot Research
What Is The Future of Brand Tracking?
6 min read
Brand Tracking is evolving to rely more on observed behavioral data, and less on traditional survey data, with predicting the future the goal
Larry Friedman
Data Translators – The Must Have Role for the Future
6 min read
Fusing predictive analytics with market research to offer cogent, compelling conclusions
Michael Lieberman
Founder & President at Multivariate Solutions
How to Solve the Most Common Data Problems in Retail
4 min read
Data science software maker Dataiku explores the types of data problems facing retail and the steps to take to become more data driven.
Pauline Brown
Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation
3 min read
Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
Jeffrey Henning
Chief Research Officer at Researchscape
How Big Data Augments Marketing Research
4 min read
We suggest that Big Data will enhance the reach of the survey research industry, not replace it.
Michael Lieberman
Founder & President at Multivariate Solutions
The Conundrum of Changes in Market Research and Predictive Analytics
5 min read
Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
Tony Cosentino
The Frontiers of Research 2012 (May 8th, NYC)
4 min read
TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topi...
TRC Market
Framing the World of Predictive Analytics
7 min read
The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.
Tony Cosentino
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
10 min read
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook