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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: respondents
The Pervasive Threat of Tech-Enabled Fraud in Survey Research
Survey fraud now blends in with real responses. Rep Data’s Steven Snell, PhD, shares why behavior-based detection is key to safeguarding research qual...
Steven Snell, PhD
Head of Research at Rep Data
GRIT’s Hottest Methods Confirm the Rise of Agile, Iterative Research—And Suzy is Already There
Suzy uses AI to power agile, fraud-proof research with tools like Suzy Speaks, Signals, and Biotic—reshaping how brands gather and act on insights.
Mary Lois Smith
VP, Market Research at Suzy
Thinking Beyond Text: How Video Is Revolutionizing Consumer Research
Video surveys enhance consumer research by capturing authentic insights at scale. They complement text-based surveys with deeper emotion and real-time...
Martin Filz
CEO at Pureprofile
AI Innovations, Kantar's Future & Market Research Advocacy
Explore market research trends: labor law advocacy, Kantar's potential sale, AI-driven insights, and...
Truth To Be Told: Five Realities About Online Sample That Compromise Data Quality
Explore five key truths about sampling, uncovering fraud, low-quality respondents, and transparency issues that have eroded data quality over two deca...
Karine Pepin
Co-Founder at The Research Heads
How to Interpret Standard Deviation and Standard Error in Survey Research
Understand the difference between Standard Deviation and Standard Error—key measures in data analysis that reveal distribution shape and sample accura...
The Path of Wisdom: For Slowness in Qual Research
Discover the power of slowness in qualitative research. Uncover wisdom, embrace moments of pause, and curate bursts of joy. Dive deeper for richer ins...
Katie Gillespie
Head of Research at Sympler
Why Insights Improve When Survey Respondents Pay You
Gain insights on customer profiles, pricing, & product usage with our survey platform. Incentivize with deposit payments for accurate data & feedback.
Narek Vardanyan
CEO at Prelaunch.com
Principles to Follow for Success with Synthetic Sample
Embrace the future of market research by combining human insights and reliable synthetic samples for unbiased research and enhanced brand perception.
Neil Dixit
Founder and CEO at Glimpse
Continuous Improvement and a Holistic Approach to Data Quality
Ensure reliable survey data by tackling respondent fraud and disengagement. Sustain engagement and stay ahead of fraudulent practices for accurate res...
Steven Millman
Global Head of Research & Data Science at Dynata
It’s More Than a Feeling: the Power of Music in Qual Research
Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.
Katie Gillespie
Head of Research at Sympler
Behavioral Science and Conjoint and Price Testing (Part 5 of 6)
Discover hidden the potential of behavioral science beyond answering complex questions and unraveling the influence of sustainability on purchasing ch...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Deductive Reasoning and Effective Marketing Research
Learn about deductive reasoning, a logical process of drawing conclusions from premises. Statistics can support this process when data analysis and ev...
Michael Lieberman
Founder & President at Multivariate Solutions
Who is Being Excluded from DEI?
Explore the often overlooked aspect of DE&I: including people with disabilities in market research. Dive into the significance of their participation,...
Pam Cusick
Senior Vice President at Rare Patient Voice
Interview with John Dick, Founder and CEO of CivicScience
Early stages of a new marketing ecosystem powered by personal data.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Online Surveys Are Not Enough
Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?
Tim Gorham
Do Respondents Even Understand Our Surveys?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
Allan Fromen
Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study?
Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work.
Jason Horine
Vice President - Client Solutions at Schlesinger Associates