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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: survey research
The Pervasive Threat of Tech-Enabled Fraud in Survey Research
Survey fraud now blends in with real responses. Rep Data’s Steven Snell, PhD, shares why behavior-based detection is key to safeguarding research qual...
Steven Snell, PhD
Head of Research at Rep Data
Testing in the Wild: How Orchard’s Real-World Research is Disrupting Traditional Surveys
Orchard CEO Rashed Chowdhury shares how real-world testing on platforms like TikTok is reshaping con...
How to Use Market Research Surveys for New Product Development
Learn how to design, conduct, and analyze market research surveys to guide product development with proven methods, best practices, and real examples.
Ashley Shedlock
Senior Content Coordinator at Greenbook
Thinking Beyond Text: How Video Is Revolutionizing Consumer Research
Video surveys enhance consumer research by capturing authentic insights at scale. They complement text-based surveys with deeper emotion and real-time...
Martin Filz
CEO at Pureprofile
AI's Impact on Research: Data Quality, Surveys, & Ad Testing Revolution
Explore AI and data quality advancements transforming research and advertising, from P&G's data stan...
The Paradox of the Paradox of Choice
Discover how to navigate consumer choices effectively. Learn to leverage behavioral cues and refine ad targeting to enhance brand visibility and drive...
Joel Rubinson
President at Rubinson Partners Inc
Surveying the Future: Thoughts on Market Research in the Digital Age
Discover the significance of online surveys in the digital era, adapting to evolving user behaviors with a focus on data quality and innovative strate...
Steve Seiferheld
Sr. Director, Center of Excellence Research & Design Strategy at Suzy
A Day in the Life of the Full Service Researcher. A Personal Perspective
Uncover the trends in full-service research. Learn how technology and generative AI are reshaping the industry and positioning researchers for strateg...
Andrew Kelly
Product Marketer (and ex-researcher) at Displayr
Continuous Improvement and a Holistic Approach to Data Quality
Ensure reliable survey data by tackling respondent fraud and disengagement. Sustain engagement and stay ahead of fraudulent practices for accurate res...
Steven Millman
Global Head of Research & Data Science at Dynata