virtual reality
Alternative Research vs Home Visits: Are We Cost-Effectively Delivering the Best Insights?
4 min read
Combine new technologies with traditional market research methods to gain accurate insights tailored to study objectives and drive better decision-mak...
Ruth Stanat
CEO at SIS International Research
Virtual Reality: An Innovation Yet to Deliver Its Promise
6 min read
Explore why Virtual Reality is seen as a failure by the general public and the potential it could hold as a tool for market research analysis.
Rudly Raphael
CEO/Founder at Eyes4Research
Zoom into the Future of Video Conferencing
8 min read
Nearly everyone will agree that business conducted in person is far more effective than via email or even the phone. In the past, technological limita...
Rudly Raphael
CEO/Founder at Eyes4Research
How to Navigate the Metaverse
8 min read
When Facebook CEO Mark Zuckerberg announced in October 2021 that the brand would be changing its name to Meta, most people didn’t know what to think o...
Rudly Raphael
CEO/Founder at Eyes4Research
How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?
4 min read
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
Laura Robbie
CEO, APAC at YouGov
4 Major Mobile Marketing Trends Shaping the Industry
4 min read
Four trends for 2022 in mobile marketing and how to succeed in them.
Shannon Flynn
Managing Editor at ReHack
Interview with Peter Hartzbech, Founder & CEO of iMotions
20+ min read
Discussing iMotions’s acquisition and nonconscious measurement tech.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
COVID-19 Insights Leaders Roundtable: Edition 16
20+ min read
Addressing the need to do more, with less.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Simulating Reality for Better Experiences
5 min read
Learn how consumers are engaging with products through AR and VR.
Olga Dubanevych
4 Technologies That Will Revolutionize Healthcare
6 min read
Healthcare has always been at the forefront of technological development, and now is no exception.
Kaleem Khan
Associate Manager at BIS Research
Design Considerations for AR/VR
4 min read
The importance of design in virtual and augmented reality.
Emma Galvin
Creative Designer at Northstar Research
Driving the Future of Digital Health 2018
7 min read
How tech can empower patients and meet Canada’s healthcare challenges
Eileen McPhee
Communications Manager at Digital Health Canada
Technology That May One Day Impact Market Research
4 min read
Technology’s potential for faster, cost-efficient human insights through emotional analysis and virtual reality
Brooke Patton
Director of Marketing at Kaseware
Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked
4 min read
How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights
Ana Galindo
VP, Marketing Insights & Strategy at VANTEDGE
Reinventing Research: An Interview with Dave Sackman
6 min read
Find out what one of the industry’s leaders view for the future holds in this interview.
Joan Cassidy
Vice President at Lieberman Research Worldwide
Key Takeaways from 2017 #SXSW
5 min read
The key topics from the SXSW Interactive Festival provided signals for how we can approach reaching audiences in innovative ways.
Joe Piteo
Business Development Lead at SapientRazorfish
Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)
3 min read
A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 5, 2016
3 min read
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning
Chief Research Officer at Researchscape
Will You Leap Into the Future With Me? A Review of IIEX Europe 2016
4 min read
Annie Pettit provides her take on the highlights of last week’s IIeX Europe event.
Annie Pettit
Chief Research Officer, North America at E2E Research
Virtual Reality: Changing the Way Marketers are Conducting Research
4 min read
Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
10 Critical Market Trends for 2016
4 min read
A few of the trends are current market values morphing into new market structures. Some are new market tenets. All are actionable.
Robert Passikoff,
Founder & President at Brand Keys Inc
61 More Predictions for 2016 by Research Industry Thought Leaders
19 min read
Last week we posted Part 1 of our annual predictions by industry thought leaders. Today we bring you Part 2, with another 61 predictions.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
While Some Things Change, Others Will Stay The Same
3 min read
Innovation is becoming key in this industry. But what about basic best practices? In all of this, are those best practices changing?
Z Johnson
Consultant at MRXplorer
Day One at IIeX NA 2014: Virtual Reality, Mexican Food and More
3 min read
Day 1 at IIeX NA was packed full of research goodness, from the exceptional speakers to the wide diversity of research minds in attendance.
Isaiah Adams
Client Account Analytics Director at Optimization Group
Jeremy Bailenson & Dave Sackman: How Virtual Reality Will Disrupt Almost Everything!
4 min read
For 30+ years VR’s been a tech on the verge of being “the next big thing”, but it seems like the tipping point has been reached.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Key Learnings From IIeX Europe
7 min read
Ray Poynter offers a review of the inaugural #IIeX Europe event and how the conference series will fit in with other industry conferences.
Ray Poynter
Chair of the Professional Standards Committee at Esomar
The Power Of Experiencing Disruptive Technology First Hand
6 min read
The IIeX Experience is an interactive space to experience some of the disruptive technologies reshaping our world.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Market Research Enters The Matrix: My Adventures With Virtual Reality At TMRE
3 min read
Although there was much that stood out at TMRE, one thing rose above others: Virtual Reality, courtesy of Lieberman Research Worldwide.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Reflections on CES 2013: the Coming Individualization of Reality
3 min read
Emerging technologies will begin blending the physical and virtual worlds into realities of our own creation.
Greg Heist
Chief Innovation Officer at Gongos