For all things GRIT, head on over to the GRIT homepage, where you can download the PDF of the report, view the report online in magazine format, download the GRIT infographic, analyze and explore the data using OfficeReports, or sign up for the GRIT Panel.

You need to know where the industry is going to make the right decisions for your organization – the GRIT Report is the strategic planning tool to help you do that.

The GRIT Report is the leading and most comprehensive survey of the market research industry. This edition uses data collected in Q3 and Q4 of 2016.

In this wave, we focused on topics our readers depend on GRIT to provide including adoption of emerging methods and technology, trends impacting corporate researchers, and financial forecasting.

We also explored new question areas related to topics like:

Marketplaces
Artificial intelligence
The use of non-traditional data sources for insight generation
Client satisfaction levels with Suppliers and drivers of satisfaction
Corporate Researcher goals
Hiring trends and training resources
Information sources used by the industry

This edition of the GRIT Report dives deeper than ever to offer better guidance and help chart the course of our industry as an invaluable strategic planning tool. We hope the GRIT Report is a touchstone for you and your team to understand what is happening, what it means, and what you should do to adapt.

Want a sneak peek at some of the key findings in the report? Here is a handy shareable infographic, courtesy of our friends at AYTM. You can click on it to make it bigger or download/share it.

The GRIT Report is made possible by our many research and sample partners, who have contributed significant time, energy and resources to the GRIT effort and deserve a huge THANK YOU for their support.

Our Research Partners include: AMAI, ARIA, Ascribe, AYTM, Gen2 Advisors, Happy Thinking People, Lightspeed GMI, MROC Japan, mTab, NewMR, OfficeReports, PROVOKERS, Recollective, Remesh, Research Now, Researchscape, Stakeholder Advisory Services

Our Sample Partners include: ACEI, AIM, AIP, Asia Pacific Research Committee (APRC), Australian Market & Social Research Society (AMSRS), AVAI, BAQMAR, BVA, CASRO, DatosClaros, ESTIME, feedBACK, GIM Gesellschaft für Innovative Marktforschung, LYNX Research, MRIA, MRS, MSU MMR, NGMR, NYAMA, OdinText, Qualitative Research Consultants Association (QRCA), SAIMO, Sands Research, The Research Club, Toluna, University of Georgia / MRII, UTA, Vision Critical, Wisconsin School of Business, Women in Research

grit report market research firms

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Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

727 articles

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.