market research firms

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As the Senior Vice President of Jasper Colin, I have had the privilege of witnessing the rapid advancements that have reshaped the market research ind...

When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...

Ted Pulsifer

Executive Vice President at Schlesinger Group

June 10, 2021

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The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 14, 2020

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Lenny Murphy compiles his own list of the top 150 market research companies in the world, and explains why he’s both right and wrong

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 6, 2017

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RFL Communications, Inc. has released its third annual “Global Top 50 Research Organizations” (GT50) ranking based on 2016 revenue results.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

July 12, 2017

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A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.

Matt Dusig

June 9, 2017

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We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

April 7, 2017

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Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?

Tim Gorham

February 22, 2017

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The latest GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2016, is now available!

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

January 10, 2017

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Welcome to the newest edition of the GreenBook Research Industry Trends Report for Q3-Q4 2015.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

December 7, 2015

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This month’s blog profiles BrainJuicer, a strategy and research consultancy long known to be an innovator in market research.

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

September 8, 2015

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A profile of Lieberman Research Worldwide, a market research firm with a long history of innovation.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 16, 2015

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The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 9, 2015

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The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available!

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 2, 2015

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The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

May 25, 2015

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As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

April 28, 2015

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New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

April 8, 2015

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What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!

Michalis Michael

Chief Executive Officer at DMR

February 9, 2015

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JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.

JD Deitch

Chief Operations Officer at Cint

December 2, 2014

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Greg Heist discusses three things on his mind after reading the latest GRIT report.

Greg Heist

Chief Innovation Officer at Gongos

November 27, 2014

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Macromill and MetrixLab announced a merger of the two companies. The new company is now among the Top 10 largest global research companies.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

November 4, 2014

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The 15th edition of the GreenBook Research Industry Trends Report gives a snapshot of trends in the market research industry.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

October 29, 2014

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Announcing the firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

May 12, 2014

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Here are the Top 12 unmet needs submitted by insights clients to the Insight Innovation Challenge.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

May 4, 2014

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Here are the top 15 Unmet Needs for this round of the Insight Innovation Challenge, and the 17 companies we’ve selected to meet them.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

January 6, 2014

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Jan Hofmeyr challenged the future of market research as we know it at MRMW in London last week. Ray Poynter gives the details and his take.

Ray Poynter

Chair of the Professional Standards Committee at Esomar

October 15, 2013

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What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of Market Research?

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

September 26, 2013

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Five marketing trends highlighted by the Publicis/Omnicom merger.

Aaron Paquette

Executive Vice President - Media & Entertainment at Vision Critical

August 8, 2013

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Announcing the 22 companies that will present on the Top 25 Unmet Needs of Insights Clients at the IIeX event in Philadelphia next month.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

May 22, 2013

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Market research clients told us their most pressing unmet needs from insights suppliers. Is your firm up to the challenge of solving them?

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

April 28, 2013

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What are the research techniques and key selling points of the market research firm of the future?

Todd Powers

February 11, 2013

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We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

December 3, 2012

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The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Founder & CEO at KL Communications Inc

October 24, 2012

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Jason Anderson revisits his ‘8 Things I Would Do if I Were a Market Research Company’ after two days of discussion and sharing at MRMW.

Jason Anderson

Owner at Datagame

July 30, 2012

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What does the 2012 Honomichl Top 50 Report tell us about the possible future of the industry?

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 29, 2012

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A look at the top 50 market research firms that are perceived to be the most innovative, from the most recent GRIT Report.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

March 15, 2012

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Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.

Tony Cosentino

February 23, 2012

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Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.

Tony Cosentino

February 2, 2012

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A sneak peak of the upcoming Greenbook Research Industry Trends report, looking at the most innovaive research companies.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

January 15, 2012

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Looking at five high profile new entranst from outside the traditinal market research industry that are disrupting market research.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

October 16, 2011

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Those that produce things that clients truly value will dominate the future of market research (or whatever the industry morphs into).

TRC Market

October 10, 2011

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A client-side researcher steps into the shoes of a research supplier.

Jason Anderson

Owner at Datagame

October 1, 2011

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In this GRIT sneak peak, we try to quantify the social reach and influence of trade organizations and media outlets within the MR industry.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

September 19, 2011

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The Honomichl Report has positive news about the recovery of the Global 25, but gives only an incomplete snapshot of the MR space.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

August 16, 2011

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Contrasting the 2011 Honomichl Top 50 report with the GRIT 50 Innovative firms.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 27, 2011

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A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 12, 2011

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Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

June 12, 2011

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Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.

Carrie Robbins

Account Manager at LRWTonic

May 23, 2011

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