March 22, 2016

Who Are The 50 Most Innovative MR Industry Firms? Take the Latest GRIT Survey!

It’s time to participate in the Q1-Q2 2016 GreenBook Research Industry Trends (GRIT) Survey!

gritbanner

 

It’s time to participate in the Q1-Q2 2016 GreenBook Research Industry Trends (GRIT) Survey!

The survey has been redesigned from the ground up to be more user-friendly, shorter, and device agnostic. Among the topics we’re exploring in this round of the study, we’ve added a section aimed at understanding adoption of automation technology, training topics, the role of sample providers in modern research and of course our tracking of adoption of emerging methods/technologies.

Plus, this edition of the GRIT Report features the always-popular GRIT Top 50 – a tracker of the 50 suppliers and clients perceived to be the industry’s most innovative.

The GRIT Report is used as a irreplaceable strategic planning tool by corporate researchers and agencies alike, but we need your input to make it happen. Please take 15 minutes of your time to take the survey and help make the report possible.

Take the GRIT survey here.

Prefer to take the survey in Chinese, German, Japanese, or Spanish? You’ll be able to select one of those languages at the start of the questionnaire.

Twice every year, we work with our partners to create the most comprehensive survey of the market research industry, and report back our findings to you. If you haven’t seen a GRIT Report before, take a look at the Q3-Q4 2015 edition to get a feel for it. Our goal is to help all insights professionals better understand where the industry is heading, so you can make the right decisions for your organization.

In return for your participation, as soon as it hits the (virtual) shelves, we’ll send you a PDF copy of the full report, so you’ll be among the first to see it.

Thanks in advance for giving back in support of our profession, and thanks to Our GRIT Partners:

Research Partners
AYTM, Gen2 Advisors, Lightspeed GMI, NewMR, Researchscape, Stakeholder Advisory Services

Sample Partners
ACEI, AIM, AIP, ARIA, Asia Pacific Research Committee (APRC), Australian Market & Social Research Society (AMSRS), AVAI, BAQMAR, BVA, CASRO, CEIM, ESTIME, feedBACK, GIM Gesellschaft für Innovative Marktforschung, LYNX Research, MRIA, MROC Japan Inc., MRS, MSU MMR, NGMR, NYAMA, OdinText, PROVOKERS, Qualitative Research Consultants Association (QRCA), SAIMO, Sands Research, The Research Club, Toluna, University of Georgia / MRII, UTA, Vision Critical, Wisconsin School of Business

grit reportinnovation

Comments

Comments are moderated to ensure respect towards the author and to prevent spam or self-promotion. Your comment may be edited, rejected, or approved based on these criteria. By commenting, you accept these terms and take responsibility for your contributions.

Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

More from Leonard Murphy

From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership
Executive Insights

From Fed Analyst to SaaS CEO: Aaron Kechley on Data Ownership and Leadership

Zappi CEO Aaron Kechley joins Lenny Murphy to discuss first-party data, research tech innovation, an...

The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji
Executive Insights

The Future of Consumer Research: Smart Labels & Real-Time Usage Data with Adhithi Aji

Discover how Adhithi Aji’s Adrich is revolutionizing CPG with smart labels, real-time data, and insi...

Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution
Executive Insights

Building AI Before It Was Cool: How Bad Data Quality Sparked a Revolution

From focus group translator to AI entrepreneur, Nexxt Intelligence CEO Kathy Cheng shares her journe...

Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds
Executive Insights

Scaling Service-Based Businesses: Private Equity Pathways with Jeffrey Reynolds

Lenny Murphy talks with Jeffrey Reynolds on scaling service businesses via private equity, balancing...

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers