Product Development

Product development is the process of creating or improving products based on market needs and opportunities. Often incorporating design thinking, it involves prototyping with iterative testing to ensure solutions are user-centric and innovative.

Launch Fast, Pivot Faster: How Real Buyer Insights Fuel Product Success
Product Development

Launch Fast, Pivot Faster: How Real Buyer Insights Fuel Product Success

Erin Russeck of AMC Global highlights how launch phase research delivers real buyer insights to refine messaging, packaging, and drive competitive suc...

Erin Russeck

Erin Russeck

Chief Research Officer at AMC Global

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How to Use Market Research Surveys for New Product Development
Product Development

How to Use Market Research Surveys for New Product Development

Learn how to design, conduct, and analyze market research surveys to guide product development with proven methods, best practices, and real examples.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

What is Product Market Fit and How it Impacts User Experience Design
Product Development

What is Product Market Fit and How it Impacts User Experience Design

Achieve product-market fit by prioritizing ongoing research, refining features, and keeping users at the center for a user-focused, effective design e...

Taher Batterywala

Taher Batterywala

SEO and Growth Content Marketer at Ranking Bell

On the Radar: Future-Proofing Travel with Lufthansa’s Strategic Intelligence
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Use Market Research Surveys for New Product Development
Product Development

How to Use Market Research Surveys for New Product Development

Learn how to design, conduct, and analyze market research surveys to guide product development with proven methods, best practices, and real examples.

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

What is Product Market Fit and How it Impacts User Experience Design
Product Development

What is Product Market Fit and How it Impacts User Experience Design

Achieve product-market fit by prioritizing ongoing research, refining features, and keeping users at the center for a user-focused, effective design e...

Taher Batterywala

Taher Batterywala

SEO and Growth Content Marketer at Ranking Bell

On the Radar: Future-Proofing Travel with Lufthansa’s Strategic Intelligence
Karen Lynch

Karen Lynch

Head of Content at Greenbook

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