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Insight Communities: Flourishing In a Time of Change
Discussing the changing needs of research service buyers.
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In this week’s episode:
Lenny Murphy is joined by Todd Hoskins, co-Founder of My-Take, to talk through the changing needs of research service buyers brought about by the disruption to in-person research. Many thanks to Todd, for being our guest. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and this episode’s sponsor, My-Take.
Listen in as Lenny and Todd discuss the dichotomy of research providers offering tech innovation vs. those offering consultative research services.
Three topics we’ll explore:
- The digital qualitative research boom and the enormous need for fast and effective tools to engage with consumers
- How purchasing behaviors have led to an increased need for UX research tools
- The wide range of SaaS, full-service, and hybrid providers in the marketplace
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