Agentic & Conversational AI

Agentic AI is mainstream – for some activities. The latest GRIT Insights Practice Report shows us that most brand-side insights professionals use it for analyzing or modeling data and creating or updating reports, dashboards, or summaries. Those two activities are among the top three in every GRIT segment, and, in each segment, preparing and integrating data completes the top three.

More is coming. About one-quarter currently use agentic AI for running surveys, interviews, or qualitative sessions, and two-thirds of brand-side analytics professionals and more than one-third of researchers agree automated or agentic systems will mediate most insights services purchases in the future. Except for the smallest service-led suppliers, every GRIT segment agrees that organizations that don’t leverage agentic AI will be left behind. The threat of being “left behind” becomes more tangible when you consider how many insights suppliers rely on other suppliers for business. 

The applications for agentic and conversational AI keep expanding. Consider:

• Adaptive probing that holds up at scale
• Verifying what's real, in respondents and in data
• Reporting and analysis moving from draft-assist to genuinely trusted
• Insights operations — a potentially overlooked function 

Take this opportunity to evaluate how agentic technology, purpose-built for research, analytics, and insights, adds value beyond what off-the-shelf genAI can do. 

Who should attend?

• Qualitative & design researchers who want to understand AI moderation 
• Innovation & product teams looking for faster reads without losing depth
• Research & insight operations leaders looking to leverage automation and AI co pilots
• Insights, CX, & marketing leaders intrigued by how agentic AI can change the economics
• Platform & data teams exploring how to embed AI assistants or agents