Brand Tracking Tech
previously hosted on
Friday, Mar 8th at 1:00 PM ET
Introductory Presentation by Greenbook + Tech Demos with Live Q&A
We live in a world where anyone can say anything about your brand and make it spread like wildfire, true or not. A world where sometimes you act with the best intentions, but end up facing unintended consequences. A world where a disruptive competitor can emerge overnight – or sooner.
Today’s world of brand management requires instant awareness and even faster responses. “Brand tracking technology” may not sound very exciting, but it enables you to know instantly about important changes in perceptions and feeling, therefore enabling you to respond swiftly and effectively. What could be more exciting for a brand manager?
If you are already on board with brand tracking technology, this showcase will demonstrate where to go next. If you haven’t jumped on the bandwagon yet, this will prepare you to explore and evaluate alternative solutions so you can choose the right one to fit your needs. This showcase should also be interesting to those who are not looking for a technology solution but want to understand how others are identifying and responding to brand issues, as well as to those who are not in a position to acquire a solution but may be able to influence someone who is.
Agenda
Class
presented on March 8, 2024
Brand tracking, often perceived as a straightforward process, hides layers of intricacies that challenge brand managers. This session delves into the nuances of brand tracking automation platforms, emphasizing the need for alignment with managerial perspectives and objectives. From traditional survey-based approaches to emerging methodologies leveraging social media, search engines, and digital shelves, attendees will explore diverse data sources and their implications. Through a comprehensive examination of factors such as pricing structures, available metrics, population representation, reporting dynamics, and support services, participants will gain insights into selecting the most suitable tracking solution tailored to their brand's unique requirements.
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Demo
presented on March 8, 2024
Do you wait MONTHS for your tracking data, only to receive an extensive PowerPoint full of unusable information? Tracking research can be one of the biggest sources of frustration for insights professionals, making it difficult to understand where to grow or what business recommendations to make.
But now thanks to Jenni Romaniuk and the Ehrenberg-Bass Institute, we have an enormous amount of empirical research on how brands grow and the best ways to track brand health through new key metrics: category entry points and mental availability.
In this session, Lindsey Guzman, Solutions Consultant at quantilope will discuss how brands can grow by increasing the number of buying situations they come to mind for and explain how tracking category entry points and mental availability over time will help you stay competitive. See how you can implement these metrics through an automated tech-based approach, presented through a soda category study tracking brand health.
Gain the insights you need to develop stronger marketing strategies.
Key Takeaways:
- Gain direct access to real-time and actionable tracking insights
- Act and react at a speed ahead of the competition
- Templates that will shorten your time to reliable insights
Save your spot today!
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Demo
presented on March 8, 2024
Trust the monitoring of your brand's health with Harmoni, Infotool's time-tested, purpose-built market research data analysis and reporting software. Software like Harmoni democratizes specialist activities like complex data analysis. As market researchers often need to analyze at a respondent level, many generic data analysis tools are out of the picture since they opt for aggregated analyses. Harmoni is purpose-built analysis software for brand and advertising tracking studies, helping to empower data-savvy stakeholders, who are continuously seeking that competitive edge.
Join us on the showcase to see how Harmoni:
Key Takeaways
Real-Time, On-Demand Brand Reporting
Access the information you need whenever you need it, reported in a format tailored to your brand management needs.
Sources of Brand Insights
Solutions can gather data you may not be able to access and analyze them with sophistication and speed that cannot be accomplished otherwise.
Emerging Practices in Brand Metrics
Gain insight into which metrics other brand managers track and how they define and prioritize them.
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