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Online Communities

Insight community bulletin: More intimate! More flexible! More engaging

Friday, Oct 3rd at 1:00 PM ET

Introductory Presentation by Greenbook + Tech Demos with Live Q&A

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If you haven’t looked into communities lately, you haven’t looked into communities. Online insight communities have always thrived on engagement, and new capabilities in AI, mobile, and flexible research design are turning that promise into something more intimate, scalable, and actionable than ever. 
According to the latest GRIT Insights Practice Report, most buyer-side insights professionals and full-service research providers use online communities for qualitative research while several segments are increasing their usage for quantitative. At the same time, technology providers are improving their ability to provide both in one integrated platform. If you’ve ever found yourself cobbling together surveys, asynchronous qual, and engagement tools across different systems just to sustain one ongoing research community, you could be due for a surprise.
Online communities have long offered longitudinal learning, agile feedback, and co-creation. What’s changed is how much richer, more flexible, and more deeply integrated they’ve become. Today’s tools leverage mobile and webcam inputs—with permission—to capture in-the-moment reactions. AI-enhanced moderation keeps participants engaged. And new platforms are streamlining everything from segmentation to sentiment analysis across text, voice, and image.

Further, technology partners can help you scale community-based research reliably and efficiently, customized to precisely fit your organization’s research, budget, and timing needs.

Join us Friday, October 3rd for live demonstrations from the innovators redefining what online insight communities can do.

They are leading communities out of a limited and fragmented past into a new reality of greater intimacy, smoother integration, deeper engagement, and AI-enabled efficiency and analytical power. See how these tools solve traditional challenges like keeping participants engaged while breaking new ground with respect to speed, flexibility, and depth of insight.

If online communities are part of your research strategy—or should be—you’ll find real value in this showcase. Whether you’re building something from scratch, trying to revitalize a community that’s lost momentum, or exploring smarter ways to scale qualitative and quantitative work, this showcase will help you assess what’s possible with today’s technology. Join us, especially if you design or manage research communities, advise teams on tools or tech strategy, need to integrate qual and quant at scale, support product, brand, or CX teams with agile insights, or are rethinking how you engage participants over time.

Agenda

Greenbook's Guide to Online Communities Technology

Class

1pm ET

20 min

  • Online communities technology overview
  • Types of solutions
  • Key features
  • Next frontiers
  • What to consider when shopping for technology

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Rival Technologies
Rival Technologies: Insight Communities Reimagined for a Mobile-First, AI-Driven World

Demo

1:20pm ET

20 min

Don't call it a comeback… but research communities are hot again. And for good reason. On one hand, survey fraud and declining data quality are making headlines, and communities are a powerful, proven way to tackle those challenges. On the other, stakeholders want insights yesterday — all while research budgets remain flat (or worse).
While we’re headed in the right direction, too many insights communities are stuck in the past, relying on clunky, traditional approaches that limit their effectiveness, speed and impact. 
Community 2.0. blends mobile-first, conversational a techniques with robust quant, qual, and video tools. With AI  layered in to streamline workflows — this modern approach to communities is helping brands  achieve higher engagement metrics and discover richer insights, faster.

In this webinar, the Rival team will share best practices for building and managing thriving insights communities, plus give you a live demo of new community health and management features and AI capabilities.

My-Take
My-Take: Insight Community+: All-in-One Smart Insight Communities

Demo

1:40pm ET

20 min

Today’s researchers need tools that can keep up with everything they do. Insight Community+™ by My-Take is an all-in-one, integrated platform where you can run qualitative research at scale, conduct advanced quantitative analysis, test UX, and gather CX feedback. The proprietary platform is powered by collaborative AI that works alongside you to surface patterns, suggest insights, and help you achieve more with your research.

Supporting the platform is our remarkable, flexible research team. No matter the project or service level, we’re here to help: whether you’re doing self-service/DIY, need full-service support, or are looking for something in-between. Our team of community experts works with you to uncover insights and turn them into compelling customer stories stakeholders can trust.

In this session, we’ll show how My-Take’s Insight Community+™ platform helps research teams move faster, uncover deeper VoC insights, and turn findings into stories that actually drive decisions, while giving them the flexibility and support they need to adapt to any project.

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Qualzy
Qualzy: Running Better Online Communities

Demo

2pm ET

20 min

Join us for a fast-paced 15-minute demo of Qualzy; a web-based platform built for modern online communities and packed with researcher-first tools. We’ll show how participants interact through social-style posts, diaries, media uploads, card sorts and more, while moderators steer the conversation with intuitive engagement dashboards and smart nudges. You’ll see flexible reward management (including rules-based allocations and prize draws) that keeps momentum high, plus AI fraud/AI-use detection to safeguard data quality without slowing you down.

We’ll also cover journey mapping to capture experiences over time, and a glimpse of our integrated analysis toolkit including AI summaries, sentiment, key points and highlight reels, so you can move from responses to insight in record time. Whether you’re running a short ad-hoc forum or a long-term insight community, Qualzy makes building, moderating and analysing seamless, and delightfully efficient.

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incling
incling: Research is evolving, so are your participants

Demo

2:20pm ET

20 min

Imagine reviewing a short novel every week. That’s what it can feel like when 100 participants each upload a 5-minute video. Now imagine asking them to write 500 words every evening - in a language that’s not their own.

Participants are overwhelmed. Researchers are overloaded. Communities shouldn’t make things harder - for either side.

In this short session, we show how incling communities are built for modern research - more flexible for participants, and easier for teams to manage.

You’ll see how we’ve:

  • Introduced new voice response options for faster, more natural feedback
  • Adapted our platform to make it easier to share video, screen recordings and other media
  • Used AI to summarise responses and identify key themes at scale
  • Made research more inclusive with support in 27 languages
  • Whether it’s a short sprint or a long-term programme, incling helps you gather richer insight - without adding to your workload.

Used by leading brands including Meta, Amazon and Booking.com.
Ideal for insight teams, community managers and corporate researchers.

Join our session and see how smarter communities lead to stronger insight.

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QuestionPro
QuestionPro: Driving Growth with Research Communities

Demo

2:40pm ET

20 min

In this session, we’ll walk you through how our Communities platform combines powerful features, rock-solid security, and world-class support to help brands build genuine, lasting relationships, not just collect numbers. You’ll see how we enable discussion forums, surveys, mobile engagement, rewards, analytics, and targeted outreach, all in one integrated environment.

Additionally, we will share real-world examples and results from clients who have utilized our platform to gain deeper customer insights and achieve measurable business outcomes.

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Key Takeaways

How To Scale Without Losing Depth

Leverage AI and automation to handle moderation, analysis, and engagement so you can expand participation while staying close to the “why.”

New Solutions To Old Challenges

From boosting engagement to blending qual and quant in one ecosystem, technology is addressing familiar pain points in less fragmented, more flexible ways.

What Matters Most Once Everything Integrates

What to look for when communities connect with CRM, CX, product, or panel workflows, and what it means for vendor selection, team design, and speed to insight.

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Insight community bulletin: More intimate! More flexible! More engaging

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Customer Experience (CX) Solutions

Friday, Dec 12th at 1:00 PM ET

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Register

to watch the best research tech in action: LIVE and ON DEMAND