Product & Innovation Testing

• Product & innovation testing technology overview
• Types of solutions
• Key features
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“Fewer, bigger, better. This tool makes the mantra real – giving our teams access to predictive insight into what consumers will want next, so every concept starts stronger and closer to future demand.”
Mike Wojcikiewicz, Senior Director, Global Insights Capabilities at PepsiCo
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How many brands are wasting millions developing concepts that should never have made it past the whiteboard?

PepsiCo has a proud track record of breakthrough innovation – from Flamin’ Hot Cheetos to Pepsi Max and Lay’s Oven Baked.  Yet even with this success, they recognized the need to sharpen their early-stage innovation approach to create ideas that are more predictive.  

That’s why PepsiCo partnered with Black Swan Data to develop the NEW Concepts Tool. Built on industry-leading innovation frameworks and powered by over 500,000 real-time trend prediction signals and GenAI, it introduces a new method to assess and optimize ideas at the very start of the innovation process - before traditional validation.

In this webinar, we’ll showcase the tool and its key use cases, including how PepsiCo is using it to:
•    Save weeks reworking ideas by instantly scoring concepts against real-time consumer demand. 
•    Cut costs by focusing resources on ideas with the strongest market potential. 
•    Boost creativity by giving teams the confidence to make bolder, data-led decisions.

See how Highlight’s AI-powered Product Intelligence Platform is transforming the way brands develop new products—faster, smarter, and with more confidence. Keshia Peris, Highlight’s VP of Customer Enablement, will demo how teams use Highlight’s end-to-end platform to target consumers, send product in home, and test positioning, messaging, and physical product performance. She’ll share a product and packaging innovation case study that shows what’s possible when speed and quality finally coexist.

Everyone knows neuroscience predicts ad impact better than traditional surveys. Yet, for 15 years, the barrier to entry, high costs, and long timelines have held the industry back.

In this January Insights Tech Show, we are breaking down those barriers. Mike Storm will demonstrate how Neurons is democratizing access to advanced research. By leveraging the world's largest proprietary neuroscience database, they have created the first AI-powered advertising research and optimization solution.

Discover how to bypass cumbersome processes and access reliable, predictive insights fast and affordably.

In this tech demo, we’ll show how Launch AI helps teams move from drivers to decisions at the concept stage. Using a real case example, you’ll see how driver analysis pinpoints which elements strengthen or weaken a concept, while AI models—grounded in real-world POS data—predict launch success with 75%+ accuracy, giving teams clear direction on what to optimize and confidence in which ideas are most likely to win.