Product & Innovation Testing

The ever-increasing demand to execute insights work faster and for less money – as well as in greater volume and with more diversity – is well-documented, and those of us who still have jobs don’t need those documents. The pressure can be especially great for product development and innovation generation because you not only need to introduce new value faster than competitors do, but you will feel pressure from innovators to move at the speed of thought as they brainstorm idea after idea. 

Instead of dwelling on the problems, let’ look at the solutions. Emerging product and innovation testing technology enables teams move faster and make better calls, from idea generation and screening to concept development and testing to interactive simulations and more. Integrated platforms can help manage complexity by coordinating information and teams that span functions, geographies, and time over the lifespan of a product. 

No matter where you are in the development cycle, understanding emerging innovations will help you choose the tools and platforms that most improve your situation. Consider recent developments such as:

• AI-powered concept screening for early winnowing
• Video/Voice Analysis with Emotion AI to get deeper customer truths
• IHUT logistics at scale and governance for privacy and IP protection
• eCommerce Simulations where reactions to new concepts can be observed in a competitive space

See for yourself how you can leverage new technology to accelerate from idea to evidence, saving time and money while increasing volume and quality.

Who should attend?

• Innovation leaders who need faster, defensible go/no go reads
• Insights managers comparing suites vs. standalone tools and redefining standards
• UX researchers/design ops validating prototypes and flows within sprint cadence
• Brand/CMI teams optimizing before media spend
• Product/experiment owners running tests with governance and guardrails