previously hosted on
Friday, May 30th at 1:00 PM ET
Introductory Presentation by Greenbook + Tech Demos with Live Q&A
The “what” can seem like a premise; the “how,” like a puzzle you can piece together; but the “why” is a mystery that can keep you up night after night.
Qualitative research has the reputation of answering “why,” but is it always there for you in your darkest hour? It can be. Technology is completing qualitative research’s transition from an episodic, labor-intensive activity to an always-on source of insights. Unless, of course, you need to shut it off so you can sleep.
Technology continues to improve asynchronous solutions, such as diary apps and mobile ethnography, so your market can collect data while you do something else. AI-powered chatbots can conduct hundreds or thousands of in-depth interviews 24 hours a day whenever you need them. Plus, AI can help you digest the data you already collect and find new sources of qualitative data that also address the “why.”
The more you know about the evolving menu of qualitative research tools and what they can do, the better you can “right-size” your research to your budget, your timelines, and your and your team’s availability. Why should you attend this showcase? You’re the ”why.”
If you haven’t investigated online qual capabilities since COVID-era focus groups and communities, come see what’s improved and – especially – what’s new. On the other hand, if you are a power user of online qual tools, you know as well as anyone how quickly these are expanding and improving, so you can expect to learn new things here. Even if you are just someone who wants to solve the mystery of “why” so you don’t have to operate on superstition alone, this showcase will help you see the possibilities for approaching the question in different ways, at different times, and with different amounts of effort.
Agenda
Class
presented on May 30, 2025
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Demo
presented on May 30, 2025
Tight timelines, limited budgets, multiple vendors, and increased demands – all the painful realities of doing qual research today. What if you could simplify all that while still delivering valuable, holistic insights? With QualBoard, Sago's all-in-one digital qualitative research platform, you can.
Join Justin Perkins, Sago’s VP of Qualitative Product, as he shares how to use QualBoard to streamline your qual process. He’ll cover:
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Demo
presented on May 30, 2025
Join Betsy Shaak, Head of Product at Voxpopme, for a live demo of AI Moderator—a smarter way to scale qualitative research without sacrificing depth.
In this session, we’ll cut through the noise and show you what’s actually possible with AI today. You’ll see how Voxpopme’s AI Moderator is built differently to meet the needs of researchers under pressure to do more with less.
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Demo
presented on May 30, 2025
In today’s digital-first economy, designing intuitive, user-centric products isn’t optional—it’s existential. Yet, capturing real user feedback at scale is often slow, siloed, and inefficient.
Enter Fuel Cycle UX Insights: our cutting-edge online qualitative research solution purpose-built for fast-paced UX, CX, and product teams. Whether you're conducting exploratory research, validating wireframes, or running post-launch usability tests, UX Insights empowers you to operationalize feedback, fast.
In this 20-minute session, join Rick Kelly, Chief Strategy Officer, at Fuel Cycle, to explore:
A quick primer on Fuel Cycle: who we are and why Fortune 500 brands trust us
Key capabilities of UX Insights, including moderated and unmoderated testing, integrated GenAI-powered video analysis, and mobile-friendly task flows
A live demo of a real UX study in action. From study setup to insights generation in minutes
Whether you’re a UX researcher, product manager, or digital strategist, this session will show you how Fuel Cycle UX Insights replaces fragmented tools and manual work with one seamless experience—so you can move from feedback to action at the speed of innovation.
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Demo
presented on May 30, 2025
As an expert researcher, you know the frustration of managing multiple qual tools, coordinating vendors, and assembling a jigsaw puzzle of disjointed data to produce actual insights.
Remesh consolidates your entire qualitative workflow—from live focus groups and asynchronous surveys to video IDIs and panel research—into a single platform built for multi-modal research, from single-market studies to complex global projects.
Our AI doesn't just categorize responses; it identifies genuine convergence and divergence patterns that surface insights you'd typically catch only through manual analysis. In this 30-minute session, you'll watch us demonstrate the complete research cycle: recruiting qualified participants, fielding a live exploratory conversation, and analyzing results in real-time—all within one integrated platform.
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Demo
presented on May 30, 2025
Market research has evolved more in the past two years than in the two decades before it. To keep up, researchers need more than just human-led methods or AI alone — they need the power of both. In this session, you’ll learn five best practices to help you combine AI-led efficiency with human-led depth, so you can capture real understanding at the speed your business moves.
Key Takeaways
The Latest in Synchronous and Asynchronous Methods
You may be familiar with synchronous methods, such as focus groups and IDIs, and asynchronous methods, such as diary apps and mobile ethnography, but are you up to date?
Building a Mountain of Data
The ability to conduct more kinds of research, to collect qual data at scale, and to add to your arsenal by accessing more sources of data puts you in a great position to see what’s beyond your horizons.
Scaling the Mountain of Data
A mountain of data is useless if you can’t get on top of it, and ever-evolving AI-powered tools enable you to scale it so you can appreciate the view and see what’s coming.
All upcoming showcases
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Friday, Dec 12th at 1:00 PM ET
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