Suppose you were giving a party for a loved one and had rented a venue, hired a caterer, and got the word out to friends and family. How would you feel if…

…you didn’t know how to reach the people you most wanted to have attend? People you didn’t know (or like) who had been mistakenly invited (or not invited) showed up? Too few people showed up to be able to call it a “party”? What if people you cared about only stayed long enough to make a poor impression? What if people you used to care about stayed too long and wore out their welcome? What if people stayed away because they didn’t like what the caterer had to offer, the venue was shabby, or they had already been invited to too many parties?

Now imagine that you spent a lot of time and money on a research project and the same sorts of things happened. You couldn’t reach the right audience, and frauds and bots showed up instead. When the right people were reached, they weren’t interested in participating or weren’t engaged even if they chose to participate.

Sampling obstacles are greater than ever because of the infinitely increasing demand for more granular audiences, the plethora of “professional respondents” who are “professional” only in the sense that they get paid, and the challenges of creating engagement with people who are not tempted by traditional methods or who reflexively opt out of unsolicited approaches. However, the right technology solutions can help increase your reach, foster and grow engagement, and ensure quality, although the industry is divided with respect to which kinds of solutions solve challenges and which exacerbate them.

Join us Friday, April 18th, to see how sampling solutions help you find the right research audiences and keep them engaged while protecting you from threats!

As we’ll see in the upcoming GRIT Insights Practice report, about two-thirds of insights professionals use some kind of automation for sampling, and nearly one-quarter on the buyer-side leverage AI for this purpose. Regardless of the type of research you conduct, finding, engaging, and evaluating the right audience is fundamental to success.

Agenda

Greenbook's Guide to Sampling Solutions

Class

presented on April 18, 2025

Sampling solutions in insights work
Types of solutions
Key features
Criteria to consider when shopping for solutions

Watch recording

Learn more

Sample Ninja: Discover the next generation of Panel Management

Demo

presented on April 18, 2025

Knowledge Management Systems

Business Intelligence Software

Panel Data Processing

Sample Ninja was built to help you efficiently manage all aspects of your market research panel. The solution contains all the necessary tools, whether you need to recruit, profile, sample, or reward your panelists. Sample Ninja’s innovative features, including intelligent auto-sampling, dynamic profiling, sub-panels, health metrics, financial tools, and the Opinion Ninja mobile companion app, make it a clear leader in the field.

The Sample Ninja panel management platform is panellist-centric, scalable, and secure. With advanced security features like digital fingerprinting, automatic bot and proxy detection, and seamless integration with the Veriff identity verification system, Sample Ninja aims to reduce fraud and provide a secure and compliant panel.

Watch recording

Learn more

Data Quality: More Signal, Less Noise: Introducing the First Data Quality Clearinghouse

Demo

presented on April 18, 2025

Sample Fraud Detection & Remediation

Business Intelligence Software

Quality data is critical to inform transformative business decisions—and the need for a shared and independently created understanding of quality has never been more important. In this showcase, Data Quality Co-op (DQC) will unveil the industry's first independent data quality clearinghouse dedicated to measuring and improving the quality of first-party data.
DQC’s CEO Bob Fawson, along with head of client success Cassandra Fawson, will dive deep into the capabilities of the DQC platform, designed to help both buyers and suppliers of data evaluate the integrity of research inputs before a study even begins. The platform introduces shared quality signals, supplier benchmarking, and real-time analytics—offering a comprehensive solution to long-standing challenges in the insights industry, such as data fraud, participant disengagement, and inconsistent quality standards. From optimizing supplier management to ensuring credible quality standards, this demo will highlight how the platform empowers smarter, more confident decisions across the insights industry.
Participants will gain an understanding of how DQC's innovative approach aggregates and analyzes data from various sources—ranging from bot detection to open-end analysis—into a unified quality view. The platform's latest features will also be shared, like automated vendor scorecards, custom filters, and data exports, all which enable businesses to make smarter data decisions, optimize sourcing strategies, and maintain rigorous vendor management practices.
Join us to learn how DQC is transforming the industry with a shared infrastructure for data integrity and discover how real-time visibility into data quality can empower you to invest with confidence, hold partners accountable, and elevate the reliability of your research outcomes.

Watch recording

Programmatic Sampling: Satan or Savior?

Some believe this is the panacea to cure all ills, others believe it has sent the research industry into a death spiral. Does either point of view tell the whole story?

Managing Participant Engagement

Provider-leveraged and DIY tools can help build engagement by focusing on your audiences’ experiences during recruiting, research, and the ongoing relationship.

Panel Versus In-the Moment

Learn the pros and cons of using pre-recruited provider panels versus building custom panels versus intercepting participants in-the-moment.

All upcoming showcases