Food Brand Evolution Leads to National Distribution Across All Channels

With a foothold in the Asian market under the 'Nature Soy' brand name, keystone natural holdings sought to build a broad plant-based protein brand for the mainstream consumer.

Having purchased a low-awareness brand with limited distribution (‘Franklin Farms’), KNH engaged Finch Brands for an end-to-end brand creation initiative. This included defining the consumer target, positioning the brand to seize widespread opportunity, and crafting look and feel across all the touch points that matter. 

Through qualitative and quantitative consumer research, we defined a consumer profile—the 'flexitarian.'

To serve this consumer, we built the Franklin Farms brand – an approachable, contemporary portfolio across key plant-based categories such as veggie burgers, tofu, and more. We crafted the entire brand suite – from visual identity to packaging to website to templates for wholesale sales.

Franklin Farms has evolved from regional to national distribution across grocery and mass channels – and a devoted consumer following. Far less important, is the Silver Addy award our team received for the Franklin Farms packaging suite.