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July 7, 2016
Market research - Healthcare: Quantitative & Qualitative study – IVF Diagnostic
Presented by TforG Group
Challenge
- Countries: Belgium, France, Turkey, Sweden, Canada
- Profile: Medical staff, Hospital procurement, regional/central decision makers
Proprietary solution
Client
- Provides screener & discussion guide
Result
Phase I – Exploration:
- Target: N=60, N=12 per country
- Methodology: 60 minutes TDI
TforG
- Actions:
Recruitment
Moderation
Consolidation - Deliverables:
Word Transcripts
PPT Summary Report
Phase II – Pricing
- Target: N=150, N=30 per country
- Methodology: 30 minutes TDI
TforG
- Actions:
Recruitment
Facilitating
Consolidation - Deliverables:
Transcripts
About this project
Market research specialties
Presented by:
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Understanding of how the healthcare system works, how healthcare is provided, the decision making process and the factors that affect the market.
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