Market research - Healthcare: Quantitative & Qualitative study – IVF Diagnostic

CHALLENGE

  • Countries: Belgium, France, Turkey, Sweden, Canada
  • Profile: Medical staff, Hospital procurement, regional/central decision makers

SOLUTION

Client

  • Provides screener & discussion guide

RESULT

Phase I – Exploration:

  • Target: N=60, N=12 per country
  • Methodology: 60 minutes TDI

TforG

  • Actions:
    Recruitment
    Moderation
    Consolidation
  • Deliverables:
    Word Transcripts
    PPT Summary Report

Phase II – Pricing

  • Target: N=150, N=30 per country
  • Methodology: 30 minutes TDI

TforG

  • Actions:
    Recruitment
    Facilitating
    Consolidation
  • Deliverables:
    Transcripts

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