- Founder & Principal
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Bottom Line Market Research & Consulting serves companies and organizations that seek expertise in the process of illuminating, transforming, and activating customer insights vital to innovation and growth. We enable our clients in a range of industries to make confident, often high-stakes, decisions based on a clear and deep understanding of diverse stakeholder experiences in the real world as complex human beings.
Our mission is to unlock what clients don't know about the customer journey, user experience, unmet needs, and changing marketplace dynamics.
Our team of experienced research practitioners delivers fresh, agile, meaningful answers to client questions in the context of their unique business situation and objectives.
We design and implement custom research solutions as well as fulfill specialized roles for in-house projects, such as moderating, interviewing or facilitating discovery or ideation. We are experienced using traditional, digital, and hybrid or mixed research methods in innovative ways.
Our strategic approach to business and marketing challenges ensures a successful project outcome. We:
1–Demonstrate our understanding of the client's industry and unique business issues
2–Clarify the actionable learning objectives of all client stakeholders
3–Choose the best methods and qualified sources to answer research questions
4–Deliver results with implications, supported by real-world data, and recommended actions to achieve ROI.
9 Reese Way
Avondale Estates, Georgia, 30002
United States of America, Atlanta (GA)
An innovative engineer wanted to overcome design flaws and human obstacles to implement OSHA-required safety protools in a range of manufacturing environments. He needed to deeply understand the cu...Read this Case Study
A leading regional physician partnership committed to grow its contract-based services for hospital staffing and management on a national level. The challenge was to identify, understand, and ...Read this Case Study
A small Southeastern (U.S.) city planned to position itself as a vibrant destination that would attract three distinct stakeholder groups: residents, business owners, and visitors. The challen...Read this Case Study
A top-tier U.S. graduate business school with a global reputation re-examined its position and brand image relative to a core group of competitors in the changing market for world-class business ed...Read this Case Study
Our client–the founder of an award-winning, Web-based B2B barter network–had experienced ten years of local and regional growth before failing in his first attempt to expand nationally....Read this Case Study