Hangler Marketing Advisor

Hangler Marketing Advisor is an Italy-based market research agency specialized in qualitative research and fieldwork execution. We support international brands and research partners in designing and delivering studies that generate clear and actionable insights on the Italian market. Our core expertise includes focus groups, in-depth interviews, and ethnographic research, both in-person and online. We conduct a wide range of qualitative studies, from concept testing and communication research to product evaluation, including sessions with product exposure and tasting when required. We regularly work in regulated and sensitive sectors such as tobacco, alcohol, and healthcare, ensuring compliance with local regulations and careful management of participant experience. We provide full project support or modular services depending on client needs. This includes screener development, participant recruitment, incentive management, moderation, and reporting. Our studies are led by senior qualitative researchers with extensive experience in both B2C and B2B contexts, including hard-to-reach and professional targets. Fieldwork can be organized across major Italian cities including Milan, Rome, Naples, Bari, Catania, and Palermo, using professional research facilities suitable for focus groups and observation. We also conduct online focus groups and remote interviews when required. Additional services include live streaming for remote client observation, simultaneous translation, and full technical setup to support international teams during fieldwork. Hangler is a reliable partner for research agencies and companies looking for efficient, high-quality qualitative research execution in Italy, with a pragmatic approach focused on delivering insights that can be directly used for decision-making.