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Ideas First

Company Description

Ideas First® is a specialist idea generation and product innovation agency, founded in 2000. We work worldwide with leading companies such as Johnson & Johnson, Bayer, Reckitt Benckiser and PepsiCo.

We offer a range of different programs and have developed a unique five-step approach that is proven to help refine and identify winning insights, ideas and claims to drive business growth. To date, this has included over 350 innovation projects in 25 countries world-wide, that have produced over 500 winning concepts or claims.

All projects are supported by our unique online virtualHOTHOUSE® system and we can add extra support at different steps to maximise outcomes e.g. Insight Boosters™, Creative Agents, Copy Editors, Hothouse™ workshops, Creative Thinking Consumers, fastSCREEN™ consumer panels.

Company type:
  • Online Panels / Online Communities
  • Qualitative Research Consultant / Moderator
  • Software / Technology / Platform Provider
Telephone:
+4411-8940-6966
Address:
Walton House
Church Street
Wargrave, RG10 8EP
United Kingdom
Countries where research is conducted:
United States of America, United Kingdom, China, India, Germany, Brazil, France
see full list »

Market research resources (5)

Generating Insights & Ideas Online

Improved internet access, increased bandwidths and new Web 2.0 technologies have laid the foundation for “Smart Companies” to conduct more and more of their innovation research online.

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The Right Focus for Winning Innovation The Right Focus for Winning Innovation

Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the ov...

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