- Chief Ideas Partner & Facilitator
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Ideas First® is a specialist idea generation and product innovation agency, founded in 2000. We work worldwide with leading companies such as Johnson & Johnson, Bayer, Reckitt Benckiser and PepsiCo.
We offer a range of different programs and have developed a unique five-step approach that is proven to help refine and identify winning insights, ideas and claims to drive business growth. To date, this has included over 350 innovation projects in 25 countries world-wide, that have produced over 500 winning concepts or claims.
All projects are supported by our unique online virtualHOTHOUSE® system and we can add extra support at different steps to maximise outcomes e.g. Insight Boosters™, Creative Agents, Copy Editors, Hothouse™ workshops, Creative Thinking Consumers, fastSCREEN™ consumer panels.
Walton House , Church Street
Wargrave, RG10 8EP
Improved internet access, increased bandwidths and new Web 2.0 technologies have laid the foundation for “Smart Companies” to conduct more and more of their innovation research online.Read more »
Insights, or consumer insights, are one of the key building blocks for a company to generate ideas for new products or new services.Read more »
Ideas First Lists The Ten Top Tips for Winning Ideas.Read more »
Michael Simpson focuses on the future of insight and idea generation, the starting point of the innovation process, and provides three observations of how “smart companies” will generate and identify ...Read more »
Many factors will impact the success of failure of an innovation project, however, one of the most important drivers of success is to ensure that a project has “a clear creative focus” to guide the ov...Read more »