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Ipsos

Founded in 1975, Ipsos is an independent market research company controlled and managed by research professionals.

Full Service

Featured in "Buyer's Guides"

Last updated on July 16th, 2025

Features and attributes

Asset management

Asynchronous platform

Behavioral capabilities

Brand management

Brand monitoring

Chatbots for recruitment

Collaboration & workflow

Custom tracking surveys

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Intercept sampling

Marketplace / Programmatic

Mobile platform

Mobile UX and accessibility

Natural language queries

Omnibus brand tracking

Panel / Panel management

Proprietary data

Proprietary incentive programs

Qual & quant integration

Qual-at-scale platform

Qualitative recruitment

Real-time tracking & alerts

Research communities

Respondent experience tools

Sample blend & targeting by AI

Social networks

Synchronous platform

Syndicated brand panels

Synthetic sampling

Target feasibility estimates

Templated & automated testing

Transcription quality

Visual analysis tools

What is Ipsos?

Ipsos is one of the world’s leading and most trusted market research firms, offering a full line of custom, syndicated, omnibus, panel, and online research products and consulting services. With offices in all major cities across North America, including New York, Chicago, Los Angeles, Cincinnati, San Francisco, Norwalk, Toronto, Vancouver plus many more, Ipsos assists companies and institutions in understanding how the world is changing, the behavior and opinions of citizens and consumers and the trends underway, enhancing their reputation and communications.


At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.


This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.


To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.


This enables our clients to act faster, smarter and bolder.


In 2023, as commitment to our goal of shaping the future of the Insights and Analytics industry, Ipsos proudly launched The Path: A new industry wide initiative that gives top Insights and Analytics leaders a forum to share their career paths, advice and impact stories to inspire the next generation of professionals. Visit www.thepathtoinsights.com for inspiration and sign-up for regular updates.

Services and Expertise

Published on Greenbook

8 results

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Optimizing the Invitation to Increase the Response Rate in Online Surveys
Research Methodologies

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...

Truong Trung

Truong Trung

Research Executive at Ipsos

Dancing with Duality: Achieving Brand Growth in a Mindful and Mindless World
Research Methodologies

Dancing with Duality: Achieving Brand Growth in a Mindful and Mindless World

How designing brand interventions can influence the decision-making process.

Gillian Drewett

Gillian Drewett

Global Head of Offer, Brand Health Tracking at Ipsos

Did You Just Hit A COVID-19 Nerve?!
Consumer Behavior

Did You Just Hit A COVID-19 Nerve?!

Why you should be hyper-focused on customer experience.

Joan Yong

Joan Yong

Associate Research Director at Ipsos Pte Ltd

INFO

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New York, NY,
United States

10166

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ESOMAR (International)

Insights Association (United States)

ARF (United States)

Mary Ann Packo

Chairman & CEO, North America