Founded in 1975, Ipsos is an independent market research company controlled and managed by research professionals.
Featured in "Buyer's Guides"
Asset management
Asynchronous platform
Behavioral capabilities
Brand management
Brand monitoring
Chatbots for recruitment
Collaboration & workflow
Custom tracking surveys
Emotion & sentiment in video
Gen AI summaries & insights
Ideation and co-creation tools
Image identification
Intercept sampling
Marketplace / Programmatic
Mobile platform
Mobile UX and accessibility
Natural language queries
Omnibus brand tracking
Panel / Panel management
Proprietary data
Proprietary incentive programs
Qual & quant integration
Qual-at-scale platform
Qualitative recruitment
Real-time tracking & alerts
Research communities
Respondent experience tools
Sample blend & targeting by AI
Social networks
Synchronous platform
Syndicated brand panels
Synthetic sampling
Target feasibility estimates
Templated & automated testing
Transcription quality
Visual analysis tools
Ipsos is one of the world’s leading and most trusted market research firms, offering a full line of custom, syndicated, omnibus, panel, and online research products and consulting services. With offices in all major cities across North America, including New York, Chicago, Los Angeles, Cincinnati, San Francisco, Norwalk, Toronto, Vancouver plus many more, Ipsos assists companies and institutions in understanding how the world is changing, the behavior and opinions of citizens and consumers and the trends underway, enhancing their reputation and communications.
At Ipsos we believe our clients need more than a data supplier, they need a partner who can produce accurate and relevant information and turn it into actionable truth.
This is why our passionately curious experts not only provide the most precise measurement, but shape it to provide True Understanding of Society, Markets and People.
To do this we use the best of science, technology and know-how and apply the principles of security, simplicity, speed and substance to everything we do.
This enables our clients to act faster, smarter and bolder.
In 2023, as commitment to our goal of shaping the future of the Insights and Analytics industry, Ipsos proudly launched The Path: A new industry wide initiative that gives top Insights and Analytics leaders a forum to share their career paths, advice and impact stories to inspire the next generation of professionals. Visit www.thepathtoinsights.com for inspiration and sign-up for regular updates.
Explore market research solutions, industries, markets, and business issues covered by Ipsos
8 results
Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...
How designing brand interventions can influence the decision-making process.
Why you should be hyper-focused on customer experience.